Digital Marketing Executive jobs in Canada

Job Description

The Strategy and Marketing Manager is responsible for driving the organization’s strategic planning and marketing initiatives to enhance brand visibility, market position, and long-term growth. This role combines market analysis, brand development, and strategic insight to support decision-making and improve business outcomes. Working in a competitive UAE market landscape, the manager collaborates with cross-functional teams to align marketing efforts with broader business objectives and customer needs.

Responsibilities:

• Developing and executing strategic plans that support organizational growth and market expansion.
• Leading market research and competitive analysis to identify emerging trends, customer behavior, and new opportunities.
• Creating and managing integrated marketing strategies, campaigns, and digital initiatives.
• Collaborating with senior leadership to align business strategies with marketing goals.
• Monitoring brand performance and ensuring consistency across all communication channels and platforms.
• Overseeing the development of marketing content, product positioning, and promotional activities.
• Analyzing marketing metrics and ROI to measure campaign effectiveness and adjust tactics accordingly.
• Managing external agencies, vendors, and partners to deliver high-quality marketing outputs.
• Ensuring compliance with UAE advertising and data protection regulations in all marketing activities.
• Supporting cross-functional projects such as product launches, customer engagement programs, and sales enablement tools.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 6-8 years of experience in strategic planning and marketing management, preferably within the UAE.
• Strong understanding of UAE consumer markets, digital platforms, and regulatory environment.
• Proven experience in creating and executing successful marketing campaigns across various channels.
• Exceptional analytical skills with the ability to translate insights into actionable strategies.
• Proficiency in marketing tools such as Google Analytics, HubSpot, and CRM platforms.
• Excellent communication and leadership skills to influence stakeholders and manage teams.
• Creative mindset with the ability to innovate and adapt in a fast-paced business environment.
• Fluency in English is required; Arabic language skills are an advantage.