Social Media Manager - Marketing - Jumeirah Marsa Al Arab

Jumeirah Group - Other locations; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hospitality brand in the United Arab Emirates seeks a Social Media Manager for its Marketing and Communications team. The candidate will develop and refine social media strategies, oversee content calendars, and manage brand integrity across platforms. Requirements include over 5 years of experience in luxury brand social media, advanced photo and video skills, and proficiency in Adobe Creative Cloud. This role offers an attractive tax-free salary and various benefits including reduced hotel rates and healthcare.

Benefits

Attractive tax-free salary

Generous F&B benefits

Health care package

Reduced hotel rates

Qualifications

• Over 5 years managing multi-channel social media campaigns for luxury brands.
• Ability to shoot and edit content with professional equipment.
• Advanced proficiency with social media analytics and tools.

Responsibilities

• Develop and refine the social media strategy for the brand.
• Oversee social media content calendars and ensure brand integrity.
• Manage social media crises and implement response protocols.

Skills

Photo and video content creation

Social media analytics

Creative problem-solving

Excellent written and oral communication

Tools

Adobe Creative Cloud

Microsoft Office

Social media platforms

Job description

About the job

About Jumeirah & The Hotel

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties across the Middle East, Africa, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

Designed as a destination in its own right, Jumeirah Marsa Al Arab sets a new standard in global hospitality. Featuring an avant-garde design by architect Shaun Killa, Jumeirah Marsa Al Arab includes a hotel with 387 rooms and suites, 82 luxury residences, an 82-berth superyacht marina by D‑Marin and The Fore, where four restaurants join together to bring guests the best dishes from around the world.

Explore new worlds of wellness, gastronomy and mixology. Spacious rooms and residences all come with outdoor terraces and floor-to-ceiling windows designed to maximise their shimmering views across the Arabian Gulf. Landscaped grounds conceal five pools that cater to the needs of every visitor, from families to spa seekers. Wellness is redefined with three floors of spa space, where there are dedicated women‑only spaces and where treatment rooms segue to private terraces and the ocean beyond. Meanwhile, the look and feel of the 10 restaurants and 9 bars are inspired by destinations across the world and designed to appeal to a well‑travellled clientele.

Guests are invited to spend precious time with family and friends, celebrate or simply enjoy the quiet luxury of time by the water.

About The Job

An opportunity has arisen for Social Media Manager to join our team of Marketing and Communications at Jumeirah Marsa Al Arab. The main duties and responsibilities of this role:

Responsibilities

• Develop, own, and refine the overarching social media strategy for Jumeirah Marsa Al Arab, its restaurants, and wellness brands, aligning with business goals and brand vision.
• Set long‑term goals for social media growth, engagement, and brand awareness, driving continuous innovation and improvement.
• Oversee and approve social media content calendars, ensuring a cohesive and compelling storytelling approach across all channels.
• Ensure brand integrity and consistency across all social media platforms and content.
• Oversee the management of social media crises and sensitive issues, implementing escalation protocols and ensuring timely responses to protect brand reputation.
• Establish and enforce social media policies, guidelines, and best practices across the organization.

About You

The ideal candidate for this position will have the following experience and qualifications:

• Ability to shoot and edit photo and video content, with professional equipment. Excellent knowledge of video/photo/audio software from Adobe Creative Cloud.
• Advanced proficiency in Microsoft Office, social media platforms, social listening tools, and Adobe Creative Cloud.
• Excellent written and oral English communication with strong interpersonal and creative problem‑solving skills.
• Over 5 years managing multi‑channel social media campaigns for luxury brands with both in‑house and agency experience.
• Skilled in using social media analytics to measure performance, optimise campaigns, and stay current with platform trends.
• Proven ability to develop innovative strategies that grow communities, enhance brand identity, and drive engagement.

About The Benefits

We offer an attractive tax‑free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.