TikTok Ads Growth Lead

Careers International; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Careers International in Dubai is seeking a results-driven TikTok Manager to own end-to-end TikTok Ads campaigns, from strategy and setup to optimization and reporting.

You will develop paid media strategies, manage budgets and bidding, test creatives, track metrics like CPA, CPL, CTR, CVR, and scale high-performing campaigns while maintaining lead quality. The role requires strong analytical skills, independent ownership, and collaboration with creative and marketing teams.

Qualifications

• Proven experience managing TikTok Ads campaigns and paid social media advertising.
• Strong knowledge of TikTok Ads Manager setup, targeting, bidding and optimization.
• Experience with lead generation and performance marketing campaigns.
• Strong understanding of digital marketing metrics including CPA, CPL, CTR, CVR, CPM and ROAS.
• Experience conducting A/B testing and analyzing campaign performance.
• Strong analytical and problem-solving skills.
• Ability to manage advertising budgets and scale campaigns efficiently.
• Knowledge of tracking pixels, attribution and conversion optimization preferred.
• Excellent communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Responsibilities

• Own the end-to-end management of TikTok Ads campaigns from strategy and setup to optimisation and reporting.
• Develop TikTok paid media strategies aligned with business objectives, target audiences and market priorities.
• Manage campaign structures, objectives, budgets, bidding strategies, audiences, placements and optimisation events.
• Conduct continuous A/B testing across audiences, creatives, messaging, formats, landing pages and campaign structures.
• Monitor campaign performance daily and identify opportunities to improve results.
• Optimise campaigns based on CPA, CPL, CTR, CVR, CPM, ROAS and lead quality.
• Scale high-performing campaigns while controlling costs and maintaining lead quality.
• Troubleshoot campaign delivery, tracking, attribution and performance issues.

Skills

TikTok Ads

Paid social advertising

A/B testing

Data analysis

Budget management

Job description

Careers International in Dubai is seeking a results-driven TikTok Manager to own end-to-end TikTok Ads campaigns, from strategy and setup to optimization and reporting.

You will develop paid media strategies, manage budgets and bidding, test creatives, track metrics like CPA, CPL, CTR, CVR, and scale high-performing campaigns while maintaining lead quality. The role requires strong analytical skills, independent ownership, and collaboration with creative and marketing teams.