TikTok Manager

Careers International; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Careers International in Dubai is seeking a results-driven TikTok Manager to own end-to-end TikTok Ads campaigns, from strategy and setup to optimization and reporting.

You will develop paid media strategies, manage budgets and bidding, test creatives, track metrics like CPA, CPL, CTR, CVR, and scale high-performing campaigns while maintaining lead quality. The role requires strong analytical skills, independent ownership, and collaboration with creative and marketing teams.

Qualifications

• Proven experience managing TikTok Ads campaigns and paid social media advertising.
• Strong knowledge of TikTok Ads Manager setup, targeting, bidding and optimization.
• Experience with lead generation and performance marketing campaigns.
• Strong understanding of digital marketing metrics including CPA, CPL, CTR, CVR, CPM and ROAS.
• Experience conducting A/B testing and analyzing campaign performance.
• Strong analytical and problem-solving skills.
• Ability to manage advertising budgets and scale campaigns efficiently.
• Knowledge of tracking pixels, attribution and conversion optimization preferred.
• Excellent communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Responsibilities

• Own the end-to-end management of TikTok Ads campaigns from strategy and setup to optimisation and reporting.
• Develop TikTok paid media strategies aligned with business objectives, target audiences and market priorities.
• Manage campaign structures, objectives, budgets, bidding strategies, audiences, placements and optimisation events.
• Conduct continuous A/B testing across audiences, creatives, messaging, formats, landing pages and campaign structures.
• Monitor campaign performance daily and identify opportunities to improve results.
• Optimise campaigns based on CPA, CPL, CTR, CVR, CPM, ROAS and lead quality.
• Scale high-performing campaigns while controlling costs and maintaining lead quality.
• Troubleshoot campaign delivery, tracking, attribution and performance issues.

Skills

TikTok Ads

Paid social advertising

A/B testing

Data analysis

Budget management

Job description

We are looking for a results-driven and creative TikTok Manager to take full ownership of our TikTok advertising campaigns. The ideal candidate will be responsible for developing managing optimising and scaling paid TikTok campaigns to generate high-quality leads and achieve business growth objectives.

Key ResponsibilitiesTikTok Ads Management

• Own the end-to-end management of TikTok Ads campaigns from strategy and setup to optimisation and reporting.


• Develop TikTok paid media strategies aligned with business objectives target audiences and market priorities.


• Manage campaign structures objectives budgets bidding strategies audiences placements and optimisation events.


• Conduct continuous A/B testing across audiences creatives messaging formats landing pages and campaign structures.


• Monitor campaign performance daily and proactively identify opportunities to improve results.


• Optimise campaigns based on CPA CPL CTR CVR CPM ROAS lead quality and other relevant KPIs.


• Scale high-performing campaigns while controlling costs and maintaining lead quality.


• Troubleshoot campaign delivery tracking attribution and performance issues.

Strategy & Performance Optimisation

• Analyse campaign data and identify trends opportunities and areas for improvement.


• Develop strategies to improve lead generation conversion rates and return on advertising spend.


• Work closely with creative and marketing teams to develop high-performing TikTok ad creatives.


• Stay updated with TikTok advertising trends platform updates audience behaviour and best practices.


• Provide recommendations based on data and campaign performance.

Reporting & Analysis

• Prepare regular campaign performance reports with clear insights and recommendations.


• Track advertising budgets and ensure effective allocation of spend.


• Monitor lead quality and campaign performance against agreed business targets.


• Present campaign results and optimisation strategies to management.

RequirementsRequirements

• Proven experience managing TikTok Ads campaigns and paid social media advertising.


• Strong knowledge of TikTok Ads Manager campaign setup targeting bidding and optimisation.


• Experience with lead generation and performance marketing campaigns.


• Strong understanding of key digital marketing metrics including CPA CPL CTR CVR CPM and ROAS.


• Experience conducting A/B testing and analysing campaign performance.


• Strong analytical and problem-solving skills.


• Ability to manage advertising budgets and scale successful campaigns efficiently.


• Knowledge of tracking pixels attribution and conversion optimisation is preferred.


• Excellent communication and reporting skills.


• Ability to work independently and take ownership of campaign performance.

Preferred Skills

• Experience in the accommodation hospitality real estate or property sector is an advantage.


• Experience with Meta Ads and other paid advertising platforms is preferred.


• Knowledge of landing page optimisation and lead funnel performance.


• Creative understanding of short-form video content and TikTok trends.

Required Skills:

Requirements Proven experience managing TikTok Ads campaigns and paid social media advertising. Strong knowledge of TikTok Ads Manager campaign setup targeting bidding and optimisation. Experience with lead generation and performance marketing campaigns. Strong understanding of key digital marketing metrics including CPA CPL CTR CVR CPM and ROAS. Experience conducting A/B testing and analysing campaign performance. Strong analytical and problem-solving skills. Ability to manage advertising budgets and scale successful campaigns efficiently. Knowledge of tracking pixels attribution and conversion optimisation is preferred. Excellent communication and reporting skills. Ability to work independently and take ownership of campaign performance. Preferred Skills Experience in the accommodation hospitality real estate or property sector is an advantage. Experience with Meta Ads and other paid advertising platforms is preferred. Knowledge of landing page optimisation and lead funnel performance. Creative understanding of short-form video content and TikTok trends.