Head of Video Creative & Performance Ads — Dubai

GETHR; Dubai; On-site; AED 400,000 - 700,000; Full time

Benefits offered by this job

Visa sponsorship for Dubai

Office: Dubai Business Bay

Long-term opportunity

Job summary

GETHR is seeking a senior creative leader based in Dubai to manage a 45-person video editing team and drive high-performing DTC campaigns. You will develop concepts, brief editors, and collaborate with media buying to scale winning ads across Meta and TikTok.

You will be hands-on with editing when needed, ensuring rapid testing of new angles and formats while maintaining strict quality standards and data-driven decision making.

Qualifications

• 13+ years of experience producing, directing or strategizing performance video ads for DTC ecommerce brands.
• Strong understanding of Facebook, Instagram, TikTok, and ideally Pinterest creative.
• Experience managing briefing or reviewing video editors, even informally.
• Proven track record of ads performing at scale with CPA/ROAS data.
• Hands-on skills in Adobe Premiere, After Effects and/or CapCut.
• Deep understanding of Meta and TikTok creative landscape and trends.
• Commercial instinct focused on CPA and conversion rate, not just views.
• Structured, self-directed working style with proactive testing.
• Genuine interest in direct response ecommerce and sales drivers.
• Fluent, clear and strong English communication.

Responsibilities

• Manage a team of 45 video editors: brief, review work, set quality standards, manage workload, give feedback.
• Own the weekly creative testing pipeline across Meta and TikTok including concepts, hooks, angles, formats and iterations.
• Develop ad concepts and write clear creative briefs for editors to execute efficiently.
• Work with the media buying team to read performance data and decide what to scale, iterate or kill.
• Stay hands-on to cut or adjust ads for urgent tests and new angles.
• Track and report on creative performance metrics (hook rate, CTR, CPA, ROAS).
• Stay on top of what works across DTC products, UGC-style ads and short-form creative.
• Build systems, SOPs and workflows to scale the creative team.

Skills

Fluent English

Adobe Premiere

After Effects

CapCut

Video editing leadership

DTC ecommerce

Meta/TikTok ads

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

GETHR is seeking a senior creative leader based in Dubai to manage a 45-person video editing team and drive high-performing DTC campaigns. You will develop concepts, brief editors, and collaborate with media buying to scale winning ads across Meta and TikTok.

You will be hands-on with editing when needed, ensuring rapid testing of new angles and formats while maintaining strict quality standards and data-driven decision making.