Strategic Precision Marketing Lead

Beiersdorf; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Beiersdorf in Dubai is seeking a dynamic marketer to orchestrate precision digital campaigns across the full consumer journey. You will lead planning, audience strategy, and measurement to optimize performance and ROI, partnering with media agencies and ecommerce teams to drive omnichannel growth.

The role requires strong analytical skills, experience in performance marketing on the brand side, and familiarity with advertising tech such as GMP, DSP, and DMP.

Qualifications

• Previous experience in performance marketing on brand side as last role.
• Experience from within a media agency prior to moving to brand is ideal.
• Analytical skills are required.
• Ability to translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaigns execution and planning.
• Knowledge of advertising tech like GMP, DSP, DMP, etc.

Responsibilities

• Lead planning and execution of full-funnel digital campaigns aligning with business objectives and Precision Marketing principles.
• Guide audience strategy, channel selection, KPI definition and campaign optimization to maximize performance.
• Work closely with media agency teams to drive campaign excellence, optimization and ROI.
• Manage and challenge agency recommendations, ensuring media strategies and plans deliver against objectives and ROI expectations.
• Drive Precision Marketing excellence through media efficiency and effectiveness.
• Partner with category, influencer, ecommerce and agency teams for integrated campaign execution across the full consumer journey.
• Partner with Ecommerce teams to drive growth across omnichannel and pure-play retailers.
• Define, monitor and optimize measurement approach; establish data sources, attribution models, and tracking capabilities.
• Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement.
• Strengthen tracking and reporting for clearer visibility on campaign performance and business impact.
• Conduct post-campaign analyses and translate insights into actionable recommendations.
• Drive a test-and-learn culture by identifying opportunities for audience, channel, creative and media optimization.
• Stay up to date with digital platform algorithms and measurement changes, translating implications into actionable recommendations.
• Identify opportunities to improve campaign performance through new capabilities, audience strategies, media solutions and best practices.
• Ensure key processes, tools and frameworks remain effective and fit for purpose across the organization.

Skills

Analytical skills

Performance marketing

Digital campaign execution

Campaign optimization

Audience strategy

Measurement & analytics

Tools

GMP

DSP

DMP

Job description

Beiersdorf in Dubai is seeking a dynamic marketer to orchestrate precision digital campaigns across the full consumer journey. You will lead planning, audience strategy, and measurement to optimize performance and ROI, partnering with media agencies and ecommerce teams to drive omnichannel growth.

The role requires strong analytical skills, experience in performance marketing on the brand side, and familiarity with advertising tech such as GMP, DSP, and DMP.