Strategic Paid Media Lead

Al Khayyat Investments (AKI); Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Al Khayyat Investments (AKI) seeks a Performance Marketing Manager to own paid acquisition strategy for our DTC site. You will set direction, coordinate with an external media agency, and partner with the global marketing team to align campaigns with revenue goals.

The role requires hands-on judgment, strong communication across time zones, and a keen eye for performance metrics (CAC, ROAS, MER). You'll drive planning, governance, and ensure asset readiness for campaigns while optimizing the

Qualifications

• 5 to 8 years in performance marketing with hands-on campaign execution.
• Experience managing an external agency with budget accountability.
• Strong knowledge of Meta Ads and Google Ads.
• Ability to read performance data (CAC, ROAS, CTR, CVR, AOV, LTV, MER).
• Excellent communication across teams and time zones.
• In-house lead experience managing an agency of record preferred.

Responsibilities

• Own paid media strategy and monthly/quarterly planning across Meta, Google, and other channels.
• Set budgets, channel mix, and targets (CAC, ROAS, MER) with leadership.
• Coordinate assets with global marketing and agency; brief and guide creatives.
• Manage agency relationship end-to-end, including SLAs, contracts, and renewals.
• Ensure landing pages and offers align with active campaigns and CRO objectives.
• Maintain dashboards and governance around tracking and attribution.

Skills

Performance marketing

Agency management

Cross-functional coordination

Reporting & governance

Data analysis

Communication

DTC/ecommerce

Education

Bachelor's degree in Marketing or Business

Tools

Klaviyo

WebEngage

MoEngage

Job description

Al Khayyat Investments (AKI) seeks a Performance Marketing Manager to own paid acquisition strategy for our DTC site. You will set direction, coordinate with an external media agency, and partner with the global marketing team to align campaigns with revenue goals.

The role requires hands-on judgment, strong communication across time zones, and a keen eye for performance metrics (CAC, ROAS, MER). You'll drive planning, governance, and ensure asset readiness for campaigns while optimizing the