Performance Marketing Specialist

Tanseeq Investment Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Tanseeq Investment Group is expanding its centralized digital team and seeks a numbers-driven Performance Marketing Specialist to engineer, scale, and optimize paid media funnels across diverse brand landscapes.

You will own end-to-end performance frameworks for B2C e-commerce and B2B lead campaigns, manage substantial monthly ad spends, and continuously test assets to lower CAC while maximizing ROAS.

Qualifications

• 2 to 4 years of hands-on media buying or performance marketing experience.
• Strong analytical mindset with ability to interpret data and optimize campaigns.
• Experience across multi-brand or in-house corporate environments is preferred.
• Proven ability to scale campaigns while controlling CAC and maximizing ROAS.
• Portfolio of past media-buying strategies or case studies is advantageous.

Responsibilities

• Plan, deploy, and scale paid media campaigns across multiple channels.
• Monitor budgets, bids, and pacing to align with ROAS targets.
• Set up attribution in GA4 and GTM; integrate with CAPI where applicable.
• Design and run A/B tests on creatives, landing pages, and audiences.
• Collaborate with design and copy teams to optimize assets based on data.
• Prepare weekly/monthly dashboards showing ROAS, CPA, MER, and trends.

Skills

Campaign deployment

Budget management

Conversion optimization

A/B testing

Cross-functional collaboration

Data reporting

Analytical thinking

E-commerce literacy

Tools

GA4

Google Tag Manager

Meta Ads Manager

Google Ads

Shopify

Job description

Tanseeq Investment Group is a premier, diversified corporate group in the UAE with over 25 years of market leadership across large-scale landscaping, premium retail, boutique e-commerce, and lifestyle brands. Managing an elite portfolio of specialized companies, we are expanding our centralized digital team. We are seeking a numbers-driven, agile Performance Marketing Specialist to engineer, scale, and optimize paid media funnels across our diverse brand landscape.

Role Overview

As our Media Buyer, you will own the end-to-end performance framework for both B2C e-commerce stores and corporate B2B lead generation campaigns. This is a highly data-driven role requiring strong commercial acumen; you will manage substantial monthly ad spends, map customer funnels, and continuously test creative assets to lower customer acquisition costs (CAC) and maximize overall ROAS.

Key Responsibilities

• Campaign Deployment: Plan, build, and scale multi-channel paid ad campaigns natively within Meta Ads Manager, Google Ads (PMax, Search, Shopping), and TikTok Ads Manager
• Budget & Bid Strategy: Oversee day-to-day corporate ad spends, pacing budgets diligently, and choosing optimal bidding strategies to prevent under/over-spending
• Conversion Optimization: Audit and enhance tracking accuracy using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and Conversion APIs (CAPI)
• Rigorous A/B Testing: Design structural experiments testing hooks, visual formats (UGC vs. studio), landing pages, and audience clusters to isolate high-performers.
• Cross-Functional Synergy: Collaborate directly with internal creative designers, copywriters, and platform managers to feed performance data back into asset production.
• Executive Data Reporting: Consolidate raw multi-platform analytics into weekly and monthly executive dashboards outlining precise ROAS, CPA, MER, and conversion trends.

Qualifications & Requirements

• Experience: 2 to 4 years of proven hands-on experience operating as a Media Buyer or Performance Marketer in an agency setup or an in-house multi-brand corporate team.
• Technical Ecosystem Stack:
• Expert-level deployment capability in Meta Ads Manager & Google Ads.
• Heavy experience setting up attribution inside GA4 & Google Tag Manager.
• Direct familiarity navigating Shopify backends and ecosystem apps
• Analytical DNA: Strong command of Excel/Google Sheets; ability to spot immediate conversion-rate drops or attribution anomalies effortlessly
• E-Commerce Literacy: Profound understanding of standard digital lifecycles, checkout funnel drop-offs, and abandoned-cart remarketing tracks.
• Portfolio Proof: Ability to confidently talk through past media-buying strategies, verified scaling case studies, or managed budget sizes during assessment.