Performance Marketing Specialist - Paid Acquisition

Talabat; Dubai; On-site; AED 179,000 - 268,000; Full time

Job summary

talabat is seeking a Performance Marketing Specialist - Paid Acquisition in Dubai to own paid growth across the UAE and Egypt. You will lead end-to-end campaign setup, optimization, and reporting in a fast-evolving, AI-first environment within an internet platform for delivery and ecommerce.

The role emphasizes hands-on media buying, rigorous analysis, cross-market coordination, and data-backed decision making to drive customer growth and efficiency in media spend.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 3–5 years hands-on performance marketing experience including at least 2 years on paid social advertising.
• Experience managing Meta and TikTok campaigns, budgets and ongoing optimization.
• Experience with mobile measurement partners such as Adjust or AppsFlyer.
• Understanding of attribution, app installs, events and in-app revenue.
• Exposure to quick commerce, food delivery or e-commerce is advantageous.

Responsibilities

• Set up paid campaigns from brief through launch and optimization.
• Manage campaign structures and bidding strategies in Meta Ads Manager.
• Execute paid activity across TikTok and other relevant platforms.
• Publish creative assets and test new media formats.
• Review performance data and refine campaigns throughout their run.
• Allocate daily budgets according to acquisition objectives.
• Monitor campaign health and elevate material performance issues early.
• Analyze the customer funnel from impression to conversion.
• Build recurring reports for Head of Marketing and senior stakeholders.
• Compare performance across UAE and Egypt.
• Track incentives and evaluate their contribution to acquisition.
• Provide data-supported recommendations during business reviews.
• Identify opportunities to improve CAC efficiency.
• Design structured experiments across creative, audience, and bid variables.
• Test landing experiences and channel combinations.
• Document hypotheses, results and lessons from experiments.
• Develop new tests using platform signals and benchmarks.
• Support marketing-communications planning and campaign calendars.

Skills

Paid customer acquisition

Performance marketing

Campaign optimization

Budget management

Data-driven decision making

A/B testing

AI-enabled reporting

Cross-market analysis

Education

Bachelor's degree in Marketing/Business or related field

Tools

Meta Ads Manager

Meta Advantage Plus campaigns

TikTok Ads

Google Ads

Apple Ads

Snapchat Ads

Adjust

AppsFlyer

Job description

Performance Marketing Specialist - Paid Acquisition

Job Snapshot Role: Performance Marketing Specialist - Paid Acquisition Location: Dubai, United Arab Emirates Industry: Internet Function: Marketing Experience: 3-5 years Job Type: Full-time Position Overview The Performance Marketing Specialist - Paid Acquisition position in Dubai, United Arab Emirates is a growth-focused opportunity within the Internet industry. talabat is hiring a hands-on specialist to execute paid campaigns, control acquisition budgets and improve customer growth across the UAE and Egypt through rigorous analysis and rapid experimentation.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Internet
• Function: Marketing
• Salary: 16000-24000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Role Context

This individual-contributor position combines daily media buying with strategic performance analysis. The specialist will work with marketing leadership on campaign planning, incentives and business reviews while coordinating with the wider performance-marketing function. An artificial-intelligence-first approach will reduce repetitive work and accelerate reporting, analysis and creative development.

Key Responsibilities

The successful candidate will independently manage acquisition activity while identifying problems and optimization opportunities before they affect results.

• Set up paid campaigns from initial brief through launch and optimization.
• Manage campaign structures and bidding strategies in Meta Ads Manager.
• Execute paid activity across TikTok and other relevant advertising platforms.
• Publish creative assets and test emerging media formats.
• Review performance data and refine campaigns throughout their run.
• Allocate daily budgets according to customer-acquisition objectives.
• Control media pacing across channels, campaigns and markets.
• Monitor campaign health and elevate material performance issues early.
• Analyse the customer funnel from impression through conversion.
• Build recurring reports for the Head of Marketing and senior stakeholders.
• Compare performance across the UAE and Egypt.
• Track promotional incentives and evaluate their contribution to acquisition.
• Provide data-supported recommendations during business-performance reviews.
• Identify opportunities to improve customer-acquisition cost efficiency.
• Design structured experiments across creative, audience and bid variables.
• Test landing experiences and channel combinations.
• Document hypotheses, results and lessons from each experiment.
• Develop new tests using platform signals and competitor benchmarks.
• Support marketing-communications planning and campaign-calendar development.
• Align incentive design with customer-growth targets.
• Contribute channel insights to quarterly planning.
• Use artificial-intelligence tools for reporting and performance analysis.
• Automate repetitive workflows and reduce manual campaign administration.
• Apply prompt-engineering techniques to briefs, insights and routine outputs.
• Reconcile attribution differences between advertising platforms and mobile measurement partners.
• Evaluate incrementality alongside last-touch attribution.
• Explain channel contribution using commercial performance evidence.
• Provide structured feedback on short-form video and creative assets.

Ideal Profile

Candidates must hold a Bachelor 's Degree in Marketing, Business or a related field. Three to five years of hands-on performance-marketing experience is required, including at least two years focused on paid social advertising. Applicants must have actively managed Meta and TikTok campaigns, budgets and ongoing optimization. Experience with mobile measurement partners such as Adjust or AppsFlyer is required, together with a practical understanding of attribution, app installs, events and in-app revenue. Exposure to quick commerce, food delivery or e-commerce would be advantageous. Experience balancing brand and performance objectives, briefing creative teams and using artificial-intelligence tools in marketing workflows will provide additional value.

Skills Set

• Paid customer acquisition
• Performance marketing
• Meta Ads Manager
• Meta Advantage Plus campaigns
• TikTok Ads
• TikTok Smart Campaigns
• TikTok TopView
• TikTok In-Feed advertising
• Google Ads
• Apple Ads
• Snapchat Ads
• Paid social strategy
• Media budget allocation
• Campaign bidding
• Customer-acquisition cost
• Lifetime value analysis
• Return on advertising spend
• Cost per thousand impressions
• Full-funnel analysis
• Adjust
• AppsFlyer
• Mobile attribution
• Incrementality analysis
• A and B testing
• Artificial-intelligence workflow automation

Why Join Us

This role offers meaningful ownership of paid growth across two important regional markets. It combines campaign execution, commercial analysis and artificial-intelligence-enabled experimentation, providing a strong platform for an ambitious marketer to influence both immediate acquisition and future channel strategy.

About the Company

talabat is a leading online delivery platform operating across the Middle East and North Africa. As part of Delivery Hero, the company connects customers with restaurants, grocery stores and local retailers through technology, logistics and data-driven marketplace operations.