Social Media Manager / Executive

Café de Palma; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A vibrant F&B brand in Dubai is seeking a creative Social Media Manager to oversee social media presence and engage with the community. The role involves managing Instagram and TikTok accounts, creating and publishing content, and fostering community engagement. Candidates should have over 3 years of experience in social media management, a strong portfolio, and be fluent in English. This hybrid position offers creative freedom and direct collaboration with the Marketing Manager.

Benefits

Creative freedom

Direct collaboration with the Marketing Manager

Dynamic and friendly team environment

Qualifications

• 3+ years of experience in social media management, preferably in F&B or hospitality.
• Strong portfolio demonstrating social media growth and content performance.
• Fluent English (C1 or higher); Russian language is a plus.

Responsibilities

• Manage Instagram and TikTok accounts for the brands.
• Create and publish engaging social media content.
• Monitor community interactions and respond to comments.

Skills

Social media management

Graphic design

Content creation

Community engagement

Job description

We are looking for a creative, hands-on, and proactive Social Media Manager / Executive to manage the day-to-day social media presence of two F&B brands — Café de Palma and Fuoco.

This role focuses on content execution, community engagement, and on-site shooting, working closely with the Marketing Manager to bring the brands’ visual identity, tone of voice, and campaigns to life.

Responsibilities

Content & Social Media Execution

• Manage Instagram and TikTok accounts for Café de Palma and Fuoco in line with brand strategies and guidelines
• Create social media content calendars for posts and stories (Instagram & TikTok)
• Create and publish posts, reels, and stories
• Shoot and edit short-form photo and video content (Reels, Stories, TikTok)
• Maintain a consistent visual style and tone of voice across platforms
• Execute content plans and campaign briefs provided by the Marketing Manager

On-Site Content Creation

• Regularly visit venues to capture food, drinks, atmosphere, team, and guests
• Support launches, promotions, and events with timely content
• Coordinate simple shoots during busy hours or special activations
• Organize photo and video shoots with photographers and videographers
• Assist in sourcing models or talents for shoots when required

Community & Engagement

• Respond to comments and direct messages
• Monitor mentions, repost UGC, and actively engage with the community
• Support collaborations with content creators and influencers

Performance & Support

• Track basic performance metrics and prepare monthly reports
• Share insights and suggestions for content and performance improvement
• Support campaign execution and broader brand initiatives

Requirements

• 3+ years of experience in social media management (F&B or hospitality is a strong plus)
• Strong portfolio is mandatory (applications without a portfolio will not be considered), with proven ability to demonstrate social media growth and content performance
• Strong sense of aesthetics and visual storytelling
• Graphic design skills for creating posts and stories
• Confident iPhone photo & video shooting skills
• Basic video editing skills (Reels, Stories, TikTok)
• Solid understanding of Instagram and TikTok trends and formats
• Ability to work in a fast-paced, in-house environment
• Fluent English (C1 or higher), Russian speaking is a plus
• Based in Dubai
• UAE driving license is a plus

What we offer

• In-house role (hybrid) with two growing and well-established F&B brands
• Creative freedom within clear brand guidelines
• Direct collaboration with the Marketing Manager
• Dynamic, friendly team and vibrant working environment

Please submit your updated CV and cover letter to [e-mail], using “Social Media Manager/Executive” as the subject line.