Senior Web3 Growth Lead - Lifecycle & Activation

HashKey Group; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

HashKey Group in Dubai seeks a seasoned Growth Lead to develop and execute a comprehensive user growth strategy across web3 segments. You will build data-driven models, establish KPI systems, and optimize CAC and LTV while managing cross-channel campaigns including social media, partnerships, and events.

The role requires deep crypto/fintech knowledge, strong analytics proficiency, and fluency in English and Chinese for negotiations and technical documentation.

Qualifications

• 8+ years of hands-on user growth experience across online and offline channels.
• Minimum 3 years in Crypto/Fintech/Internet industries and 3+ years social media operations.
• Proven track record building growth systems for high-activity trading platforms and cross-channel campaigns.
• Proficiency with analytics tools like Google Analytics and Mixpanel.
• Fluent English and Chinese for business negotiations and technical documentation.

Responsibilities

• Develop and execute HashKey Exchange user growth strategy across full lifecycle.
• Build data-driven growth models and KPI systems; optimize CAC and LTV.
• Oversee integrated growth across online and offline channels including social media and partnerships.
• Design growth flywheels for retail, institutional and corporate clients and referral programs.
• Establish user insights using on-chain and off-chain data to identify high-value users.

Skills

Growth strategy

Analytics

Social media operations

Crypto/Fintech knowledge

English & Chinese

Tools

Google Analytics

Mixpanel

Job description

HashKey Group in Dubai seeks a seasoned Growth Lead to develop and execute a comprehensive user growth strategy across web3 segments. You will build data-driven models, establish KPI systems, and optimize CAC and LTV while managing cross-channel campaigns including social media, partnerships, and events.

The role requires deep crypto/fintech knowledge, strong analytics proficiency, and fluency in English and Chinese for negotiations and technical documentation.