Organic Growth Lead for Crypto Trading Platform

Ink Foundation; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Job summary

Kraken Pro is seeking a hands-on Head of Organic Growth in Dubai to own how traders discover and convert. You will drive SEO, content, social, community, referrals, and partnerships, while leading a lean team and maintaining a product-first mindset.

You will leverage UX insights to optimize sign-up flows, onboarding, and in-app moments, ensuring brand trust and long-term retention. A fintech/crypto background and strong cross-functional leadership are essential.

Qualifications

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming.
• Product savvy with understanding of how features translate to growth.
• Strong UX intuition to spot friction and brief product/design teams.
• High AI competency to scale impact and meet demand.
• Analytical rigor with funnels, cohorts, attribution, experimentation.
• Ability to move quickly in a fast-paced markets environment.
• Range across marketing channels and the ability to direct but also roll up sleeves.
• Taste to discern channels worth pursuing and channels to avoid.
• Familiarity with trading culture and the language traders use.
• Strong communication and leadership to align cross-functional teams around a growth goal.

Responsibilities

• Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships to attract high-intent traders to Kraken Pro.
• Map the funnel from first touch to first trade and report where traders drop off and how to win them back.
• Audit and improve landing pages, sign-up flows, onboarding, and in-product moments with Product and Design.
• Run brand-building initiatives across channels to build reach and trust.
• Know the product inside out and translate strengths into growth levers.
• Lead a lean, scrappy team while staying hands-on to ship, test, and fix.
• Run experiments across channels and funnel steps, doubling down on what works.
• Build dashboards to show leadership what’s driving growth and what to do next.
• Collaborate with Legal/Comms to ensure compliant, accurate messaging across regions.

Skills

B2C acquisition

Growth marketing

Product savvy

UX instinct

Analytical rigor

Leadership

Speed under pressure

Cross-functional collaboration

Tools

SEO

Analytics tools

Job description

Kraken Pro is seeking a hands-on Head of Organic Growth in Dubai to own how traders discover and convert. You will drive SEO, content, social, community, referrals, and partnerships, while leading a lean team and maintaining a product-first mindset.

You will leverage UX insights to optimize sign-up flows, onboarding, and in-app moments, ensuring brand trust and long-term retention. A fintech/crypto background and strong cross-functional leadership are essential.