Senior Crypto Lifecycle & Personalization Lead

Bybit Limited; Abu Dhabi; On-site; AED 500,000 - 800,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit in Abu Dhabi seeks an experienced User Reach & Lifecycle leader with a data-driven mindset to own key initiatives and potentially lead a team. You will drive personalization, intelligent recommendations, and automated reach across channels, partnering with Product, Data, and Algorithm teams to scale growth through lifecycle management.

The role requires deep crypto user behavior understanding, strong leadership, and fluency in English and Chinese, with a base in the UAE.

Qualifications

• 5+ years of relevant experience in crypto exchanges.
• Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth.
• Exceptional data sense and analytical thinking with skills in segmentation, funnels, and experimentation.
• Strong understanding of crypto trading behaviors including Spot and Derivatives.
• Hands-on experience building automated engagement or lifecycle frameworks.
• Previous people management experience, including goal setting and team development.
• Ability to drive complex initiatives from 0 to 1 with measurable business outcomes.
• Fluent in English and Chinese; willing to be based in Abu Dhabi, UAE.

Responsibilities

• Develop lifecycle engagement strategies covering onboarding, activation, retention, churn prevention, and reactivation.
• Segment users using behavioral data and trading activity to deliver targeted engagement.
• Optimize conversion funnels to boost trading activity and long-term value.
• Design personalized engagement and recommendation logic across channels with real-time context.
• Collaborate with Product, Data, and Algorithm teams on profiling, recommendations, and decision rules.
• Establish recommendation prioritization, content matching, and performance evaluation.
• Create market-triggered engagement strategies based on price moves, assets, and watchlists.
• Build real-time or near-real-time engagement triggers and optimize message relevance and frequency.
• Lead cross-functional initiatives with Product, Data, Algorithm, Engineering, and Biz teams.

Skills

Crypto domain expertise

Leadership & people management

Data-driven decision making

Personalization & recommendations

Experimentation & A/B testing

English & Chinese

Job description

Bybit in Abu Dhabi seeks an experienced User Reach & Lifecycle leader with a data-driven mindset to own key initiatives and potentially lead a team. You will drive personalization, intelligent recommendations, and automated reach across channels, partnering with Product, Data, and Algorithm teams to scale growth through lifecycle management.

The role requires deep crypto user behavior understanding, strong leadership, and fluency in English and Chinese, with a base in the UAE.