Senior User Growth Manager

HashKey Group; Dubai; On-site; AED 360,000 - 540,000; Full time

Job summary

HashKey Group in Dubai seeks a seasoned Growth Lead to develop and execute a comprehensive user growth strategy across web3 segments. You will build data-driven models, establish KPI systems, and optimize CAC and LTV while managing cross-channel campaigns including social media, partnerships, and events.

The role requires deep crypto/fintech knowledge, strong analytics proficiency, and fluency in English and Chinese for negotiations and technical documentation.

Qualifications

• 8+ years of hands-on user growth experience across online and offline channels.
• Minimum 3 years in Crypto/Fintech/Internet industries and 3+ years social media operations.
• Proven track record building growth systems for high-activity trading platforms and cross-channel campaigns.
• Proficiency with analytics tools like Google Analytics and Mixpanel.
• Fluent English and Chinese for business negotiations and technical documentation.

Responsibilities

• Develop and execute HashKey Exchange user growth strategy across full lifecycle.
• Build data-driven growth models and KPI systems; optimize CAC and LTV.
• Oversee integrated growth across online and offline channels including social media and partnerships.
• Design growth flywheels for retail, institutional and corporate clients and referral programs.
• Establish user insights using on-chain and off-chain data to identify high-value users.

Skills

Growth strategy

Analytics

Social media operations

Crypto/Fintech knowledge

English & Chinese

Tools

Google Analytics

Mixpanel

Job description

Job Description

Develop and execute HashKey Exchange s user growth strategy covering the full lifecycle of user acquisition activation retention and referral with a focus on penetrating core Web3 user segments Build data-driven growth models establish key performance indicator systems and continuously optimize customer acquisition cost and lifetime value Oversee integrated growth across online e g SEO ASA and offline channels e g KOL partnerships self-built channel networks Manage cross-channel growth strategies including social media Twitter LinkedIn Xiaohongshu community operations and event marketing Design growth flywheels for retail institutional and corporate clients including partner programs and referral incentive systems Establish user insights frameworks leveraging on-chain off-chain data analytics to identify high-value user characteristics

Requirements

• 8+ years of hands-on user growth experience, with at least 3 years in Crypto/Fintech/Internet industries
• Minimum 3 years of social media operations expertise, including global (e.g., Twitter, LinkedIn) and domestic platforms (e.g., Xiaohongshu)
• Proven track record in building growth systems for high-activity, high-volume trading platforms across online and offline channels
• Proficiency in analytics tools like Google Analytics and Mixpanel
• Deep understanding of Crypto/Exchange/blockchain infrastructure ecosystems and regulatory compliance frameworks
• Fluent in both English and Chinese for business negotiations and technical documentation.