Senior Specialist - User Growth Marketing, Quick Commerce

Talabat Holding; Dubai; Presencial; AED 300.000 - 520.000; Jornada completa

Descripción de la vacante

talabat is seeking a data-driven Senior Specialist in User Growth Marketing to accelerate Quick Commerce growth across eight countries. You will own CRM and performance marketing strategies, lead experimentation and consumer incentive initiatives, and use data to identify opportunities for sustainable growth.

This on-site role is based in Dubai and focuses on regional growth across multiple markets. You will manage end-to-end campaigns, collaborate with country teams, and drive budget-efficient

Formación

• Minimum 5 years of professional experience in marketing or related field.
• Experience managing multiple marketing channels.
• Strong knowledge of CRM and performance marketing.
• Experience with data-driven growth strategies.
• Ability to collaborate with regional teams.

Responsabilidades

• Own the complete lifecycle of regional user growth marketing campaigns, from concept through execution and optimization.
• Develop campaign approaches that support Quick Commerce growth across eight countries.
• Identify opportunities to improve marketing efficiency throughout the customer lifecycle.
• Refine campaign strategies using performance results, customer insights and market developments.
• Balance growth potential with responsible allocation of marketing budgets.
• Ensure lessons from completed campaigns inform future planning and execution.
• Lead the regional CRM and performance marketing strategy across channels.
• Coordinate CRM and paid marketing initiatives to support customer growth.
• Maintain consistency in customer experience across marketing channels.
• Design scalable campaign execution workflows and improve efficiency.
• Promote operational excellence through repeatable processes and templates.

Conocimientos

CRM

Performance marketing

Data-driven

Multichannel marketing

Growth analytics

A/B testing

Collaboration

Herramientas

SQL

Descripción del empleo

Job Snapshot

Senior Specialist - User Growth Marketing, Quick Commerce Job Snapshot - Role: Senior Specialist - User Growth Marketing - Location: Dubai, United Arab Emirates - Industry: Internet - Function: Marketing - Experience: Minimum 5 years of professional experience - Job Type: Full Time - Work Arrangement: On-site

Position Overview

talabat is looking for an experienced, data-driven Senior Specialist in User Growth Marketing to accelerate Quick Commerce (QC) growth across eight countries. In this role, you will develop, manage and optimize regional growth marketing campaigns, helping country teams adopt strategies that improve marketing budget efficiency across the customer lifecycle without limiting growth opportunities. You will take ownership of CRM and performance marketing strategies, lead experimentation and consumer incentive initiatives, and use data to identify opportunities for sustainable growth. The position combines strategic marketing, hands-on campaign management, quantitative analysis and cross-functional collaboration to deliver measurable business results across talabat 's Quick Commerce operations.

About talabat

talabat is part of Delivery Hero Group, a global local delivery platform operating in approximately 65 countries. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is included in the MDAX stock market index. At talabat, our mission is to deliver an amazing experience that is fast, easy and convenient, bringing products and services directly to customers.

Job Details

Country: United Arab Emirates
City: Dubai
Industry: Internet
Function: Marketing
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site

What 's on Your Plate

• Own the complete lifecycle of regional user growth marketing campaigns, from initial concept and planning through execution, performance evaluation and optimization.
• Develop campaign approaches that support Quick Commerce growth objectives across eight countries.
• Work with country teams to identify opportunities for improving marketing efficiency throughout the customer lifecycle.
• Continuously refine campaign strategies using performance results, customer insights and market developments.
• Balance growth potential with responsible allocation of marketing budgets.
• Ensure lessons from completed campaigns inform future planning and execution.

CRM and Performance Marketing

• Lead the regional CRM and performance marketing strategy across relevant customer acquisition and engagement channels.
• Establish coordinated approaches across push notifications, email, SMS, paid social, programmatic advertising and search engine marketing (SEM).
• Ensure individual marketing channels contribute to a consistent and integrated growth strategy.
• Optimize channel allocation and campaign performance while maintaining overall budget efficiency.
• Coordinate CRM and paid marketing initiatives to support customer growth across different lifecycle stages.
• Maintain consistency in customer experience across marketing channels.
• Identify opportunities to improve the effectiveness of the full marketing funnel.

Marketing Experimentation and A/B Testing

• Design and evaluate A/B tests and other marketing experiments to improve campaign effectiveness.
• Develop clear hypotheses and measurable success criteria before launching experiments.
• Determine appropriate minimum sample sizes for testing activities.
• Evaluate campaign variations and consumer incentive strategies using quantitative evidence.
• Interpret experimental results and identify meaningful performance differences.
• Translate findings into practical recommendations for campaign improvement.
• Apply testing insights to future growth initiatives and marketing investment decisions.

Regional Marketing Strategy

• Support the development of regional Quick Commerce marketing strategies through structured analysis and research.
• Conduct market assessments to identify growth opportunities and potential challenges.
• Benchmark marketing approaches and performance against relevant market and competitive conditions.
• Develop business cases for new marketing initiatives and growth opportunities.
• Help define the scope and priorities of initiatives according to each country 's growth stage.
• Collaborate with relevant stakeholders to establish alignment on proposed marketing activities.
• Adapt regional approaches to reflect differences in market maturity, customer behavior and business requirements.

Consumer Incentive Strategy

• Lead the development and execution of consumer incentive strategies across assigned markets.
• Evaluate market trends and competitive dynamics to identify appropriate incentive opportunities.
• Use customer segmentation insights to develop targeted incentive approaches.
• Assess the effectiveness of incentives in supporting customer growth and engagement.
• Align incentive decisions with campaign objectives and marketing budget efficiency.
• Refine incentive strategies based on performance results and evolving market conditions.

Growth Analytics and Performance Reporting

• Build and maintain growth marketing dashboards that provide visibility into campaign performance.
• Analyze marketing data to support campaign planning, optimization and investment decisions.
• Conduct detailed performance reviews to identify trends, opportunities and areas requiring improvement.
• Translate complex data into clear and actionable business recommendations.
• Communicate performance insights to regional leadership and country marketing teams.
• Use quantitative analysis to evaluate the impact of marketing activities.
• Support evidence-based decisions that improve growth outcomes and budget utilization.

Campaign Operations and Process Improvement

• Design scalable campaign execution workflows covering activities from initial briefing through launch.
• Identify opportunities to reduce manual effort and improve campaign turnaround times.
• Develop reusable templates, operational playbooks and standardized processes.
• Introduce automation where appropriate to improve execution efficiency.
• Establish repeatable approaches that support campaign delivery across multiple markets.
• Continuously improve marketing processes to balance execution speed with growth impact.
• Promote operational excellence through consistent implementation of effective workflows.

Knowledge Sharing and Best Practices

• Act as a key point of contact for regional growth marketing playbooks and evolving best practices.
• Document improvements to campaign processes, marketing strategies and operational approaches.
• Share relevant learning and performance insights with country teams and cross-functional partners.
• Provide training and guidance to stakeholders on new marketing processes and methodologies.
• Support the adoption of improved practices in active marketing campaigns.
• Encourage knowledge sharing and consistent execution standards across regional growth initiatives.

What Did We Order

• Minimum 5 years of professional experience, including hands-on exposure to marketing channels, consulting or finance.
• Demonstrated experience managing multiple marketing channels.
• Strong working knowledge of CRM and performance marketing.
• Understanding of how different marketing channels contribute to an integrated full-funnel growth strategy.
• Experience conducting quantitative data analysis and deriving measurable business insights.
• Practical understanding of marketing experimentation and performance measurement.
• Proven ability to develop, improve and scale operational processes.
• Experience identifying efficient solutions and promoting operational excellence.
• Ability to collaborate with multiple stakeholders in a fast-paced business environment.
• Customer-centric approach to marketing strategy and decision-making.

Preferred Technical Skills

• Proficiency in SQL is an advantage.
• Experience working with marketing performance dashboards and analytical reporting.
• Familiarity with campaign testing, customer segmentation and incentive performance analysis.
• Ability to interpret data and communicate findings to business stakeholders.

Key Professional Competencies

• Data-Driven Decision-Making
  • Strong numerical aptitude and enthusiasm for working with data.
  • Ability to identify actionable insights from marketing performance information.
  • Confidence in using quantitative evidence to guide campaign and budget decisions.
• Growth Marketing Expertise
  • Understanding of customer lifecycle marketing and multichannel campaign execution.
  • Ability to coordinate CRM and performance marketing strategies.
  • Awareness of the relationship between marketing investment, customer experience and growth potential.
• Strategic and Analytical Thinking
  • Ability to evaluate market opportunities and competitive developments.
  • Experience translating business challenges into measurable marketing initiatives.
  • Capability to prioritize activities according to potential business impact.
• Operational Excellence
  • Ability to develop rigorous, repeatable and scalable marketing processes.
  • Strong focus on improving efficiency and reducing unnecessary manual work.
  • Commitment to continuous improvement through experimentation and performance evaluation.
• Stakeholder Collaboration
  • Ability to work effectively with regional teams and country stakeholders.
  • Strong communication skills for presenting findings and recommendations.
  • Comfortable operating in a dynamic environment with competing priorities.
  • Collaborative approach to achieving shared growth objectives.

Your Impact at talabat

As a Senior Specialist in User Growth Marketing, you will contribute to the continued development of talabat 's Quick Commerce business across eight countries. Your work will help regional and country teams make informed marketing decisions, improve the efficiency of customer lifecycle investments and identify opportunities for sustainable user growth. Through integrated CRM and performance marketing, disciplined experimentation, consumer incentive optimization and scalable campaign processes, you will help strengthen the effectiveness of talabat 's regional growth marketing activities.