Sr. Specialist Marketing - Growth

Talabat Holding; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

Talabat is seeking an experienced, data-driven growth marketer to drive Quick Commerce success across 8 countries on Talabat platforms. The senior specialist will lead development, management and execution of marketing campaigns to improve budget efficiency without sacrificing growth.

You will own CRM and performance marketing, design experiments, analyze data, and build dashboards; collaborate with country teams to tailor strategies.

Qualifications

• 5+ years of professional growth/marketing experience.
• Strong data and numerical comfort; SQL is a plus.
• Experience across multiple marketing channels with full-funnel focus.
• Ability to build scalable processes and drive operational excellence.
• Customer-centric mindset and stakeholder management.

Responsibilities

• Campaign lifecycle ownership from ideation to optimization.
• CRM and performance marketing strategy across channels.
• Design and analyze A/B tests; define hypotheses and metrics.
• Support regional marketing strategies with market analysis.
• Lead consumer incentive strategies based on market trends.
• Build and interpret growth dashboards for leadership.
• Create scalable workflows and templates for campaigns.
• Document playbooks and train partners.

Skills

Data analysis

SQL

CRM marketing

Performance marketing

Cross-channel marketing

Tools

CRM platforms

A/B testing

Job description

Job description

About the opportunity

Seeking an experienced, data-driven growth marketer to help 8 countries achieving Quick Commerce (QC) success on Talabat platforms. The User Growth marketing senior specialist will oversee the development, management and execution of marketing campaigns that help countries understand and adopt strategies that will improve budget efficiency in all user lifecycles while not compromising on growth potential.

WHAT’S ON YOUR PLATE?

• Campaign Lifecycle Management: Own each stage of the growth campaign lifecycle - ideation, execution, performance analysis, and iteration, ensuring continuous improvement with every cycle.

• CRM & Performance Marketing Ownership: Own the CRM and performance marketing strategy for the region, setting the direction across channels (push, email, SMS, paid social, programmatic, SEM, etc.) and ensuring they work together as one coherent growth engine rather than in silos. Balance channel-level strategy with overall budget efficiency and consistency of customer experience.

• Experimentation & Testing: Design and analyze A/B tests and experiments across campaigns and incentive strategies. Define hypotheses, success metrics, and minimum sample sizes. Interpret results and translate findings into actionable next steps.

• Marketing Strategy Support: Contribute to the development of regional marketing strategies by conducting market analysis, benchmarking, and building business cases for new opportunities. Help define scope and gain cross-functional alignment for initiatives tailored to each country's growth stage.

• Incentive Strategy: Lead the consumer incentive front by developing and executing tailored strategies based on market trends, competitive dynamics, and customer segmentation.

• Data Analysis & Dashboards: Build, maintain, and interpret growth dashboards to inform campaign decisions and report on performance. Deep-dive into data to uncover insights, and translate them into clear recommendations for leadership and country teams.

• Operational Excellence: Design and implement scalable workflows for campaign execution, from brief to launch, that reduce manual effort and improve turnaround time. Build reusable templates, playbooks, and automation where possible to optimize the balance between growth impact and speed of delivery.

• Knowledge Management & Best Practices: Serve as the team's point of contact for evolving growth playbooks and best practices. Document changes, train cross-functional partners, and ensure new approaches are adopted in live campaigns.

WHAT DID WE ORDER?

• At least 5 years of professional experience, with hands-on background in marketing channels, consulting, or finance

• A passion for data and comfort with numbers, coupled with experience in quantitative data analysis, measurable insights, and experiments. Proficiency in SQL is a plus

• Proven experience managing multiple marketing channels, with solid working knowledge of CRM and performance marketing channels and how they fit together in a full-funnel strategy.

• Demonstrate ability to build and optimize rigorous processes, finding scalable solutions and championing operational excellence

• Customer-centric mindset, thriving in a fast-paced environment, and comfortable working with multiple stakeholders

Who we are

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.