Senior Specialist - Integrated Marketing

Talabat; Dubai; On-site; AED 179,000 - 257,000; Full time

Job summary

talabat is seeking a Senior Specialist - Integrated Marketing in Dubai to lead multi-channel campaigns. The role focuses on brand growth, partnerships, and trade marketing across digital and physical touchpoints within the UAE.

You will shape campaign strategy, brief agencies, manage activations, and analyze performance to drive measurable growth and stronger brand affinity.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Strong GCC marketing exposure, especially UAE-focused campaigns.
• Hands-on experience in integrated campaigns combining digital and offline channels.

Responsibilities

• Lead end-to-end planning and execution of seasonal, tactical, and brand campaigns in the UAE.
• Develop integrated strategies linking objectives with consumer occasions.
• Coordinate marketing activities across digital, social, influencer, outdoor, events, and activations.
• Ensure online and offline elements form a consistent consumer journey.
• Build co-marketing programs with FMCG brands, retailers, and partners.
• Track ROI, CAC, conversions, engagement, and repeat-order metrics; optimize accordingly.

Skills

Integrated marketing

Campaign management

Brand marketing

Partnerships

CRM marketing

Marketing analytics

Education

Bachelor's degree

Job description

Senior Specialist - Integrated Marketing Job Snapshot

Role: Senior Specialist - Integrated Marketing

Location: Dubai, United Arab Emirates

Industry: Internet

Function: Marketing

Experience: 4-6 years

Job Type: Full-time

Position Overview

Senior Specialist - Integrated Marketing in Dubai, United Arab Emirates is an Internet opportunity focused on 360-degree campaigns, brand growth, strategic partnerships, trade marketing, digital activation, OOH advertising, influencer marketing, and campaign performance. talabat is hiring an experienced marketing professional to strengthen brand affinity in the UAE through integrated campaigns that connect consumer insight, creative execution, commercial partnerships, and measurable growth outcomes.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Internet

Function: Marketing

Salary: 16000-23000

Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.

Gender: Any

Nationality: Any

Job Type: Full-time

Role Context

The Senior Specialist - Integrated Marketing will help shape how talabat engages UAE consumers across digital and physical touchpoints. The role combines brand marketing, campaign management, partnerships, trade marketing, performance measurement, and localized market intelligence to keep the platform relevant and visible throughout the customer journey.

This position requires someone who can move comfortably between strategy and execution. From developing a seasonal campaign concept to briefing internal teams, coordinating external agencies, managing partner activations, and analyzing commercial impact, the specialist will ensure marketing activity translates into stronger brand affinity and repeat customer engagement.

Key Responsibilities

• Lead the end-to-end planning and execution of seasonal, tactical, and brand campaigns across the UAE.
• Develop integrated campaign strategies that connect business objectives with relevant consumer occasions.
• Coordinate 360-degree marketing activity across digital, social, influencer, outdoor, event, and activation channels.
• Ensure online and offline marketing elements work together as part of a consistent consumer journey.
• Build co-marketing programs with FMCG brands, retail partners, and other commercial stakeholders.
• Identify partnership concepts that can create incremental reach, customer engagement, and commercial value.
• Develop joint activation plans with partners and ensure responsibilities, timelines, deliverables, and objectives are clearly defined.
• Work closely with Commercial teams to align marketing campaigns with partner and category priorities.
• Coordinate with Creative teams to translate campaign strategy into strong visual and communication assets.
• Partner with CRM and Retention teams to turn campaign themes into relevant in-app communications and push messaging.
• Collaborate with Legal and other internal stakeholders to ensure campaign requirements are addressed before launch.
• Manage creative agencies, production houses, OOH suppliers, print vendors, and activation partners.
• Prepare clear agency and vendor briefs covering objectives, audiences, deliverables, timelines, and execution standards.
• Review creative output and campaign materials to ensure alignment with brand direction.
• Manage localized marketing budgets and monitor spending against approved plans.
• Track campaign performance using metrics such as ROI, customer acquisition cost, conversion, engagement, and repeat-order behavior.
• Analyze campaign results and translate data into recommendations for future marketing activity.
• Identify underperforming channels or activations and recommend practical optimization measures.
• Monitor UAE consumer behavior, competitor activity, cultural moments, and emerging marketing trends.
• Surface fast-moving growth opportunities that can be converted into relevant campaigns or tactical activations.
• Use market intelligence to strengthen campaign timing, messaging, channel selection, and audience targeting.
• Maintain structured campaign calendars and ensure multiple initiatives progress according to schedule.
• Support post-campaign reviews by documenting performance, key learnings, and improvement opportunities.
• Build productive working relationships across internal departments, agencies, retail partners, and FMCG brands.
• Ensure campaigns remain commercially relevant while reinforcing long-term brand positioning.

Ideal Profile

Candidates should hold a bachelor 's degree in Marketing, Communications, Business, or a related discipline and bring 4-6 years of professional experience in brand management, campaign management, growth marketing, trade marketing, or a comparable field.

Strong GCC marketing exposure is important, particularly experience developing campaigns for UAE consumers.

Previous work in quick commerce, e-commerce, food delivery, retail, consumer technology, or another high-frequency consumer business would be especially relevant.

The successful candidate should have a proven record of executing integrated campaigns that combine digital media, offline advertising, localized activations, partnerships, and consumer engagement.

Commercial awareness is equally important.

Candidates should be able to interpret marketing data, assess campaign performance, understand metrics such as ROI, CAC, and conversion, and turn findings into practical growth recommendations.

Hands-on experience managing creative agencies, production houses, print suppliers, and OOH vendors is expected.

The role suits someone who can maintain strategic focus while coordinating numerous execution details across internal and external teams.

Skills Set

• Integrated marketing
• 360-degree campaign management
• Brand marketing
• Brand affinity
• Growth marketing
• Trade marketing
• Campaign strategy
• Campaign planning
• Campaign execution
• Seasonal campaigns
• Tactical campaigns
• Co-marketing
• Strategic partnerships
• FMCG partnerships
• Retail partnerships
• Digital marketing
• Social media campaigns
• Influencer marketing
• OOH advertising
• Outdoor media
• Consumer activations
• Event marketing
• CRM marketing
• Retention marketing
• Push notification strategy
• In-app marketing
• Consumer engagement
• Marketing analytics
• Campaign ROI
• Customer acquisition cost
• Conversion analysis
• Marketing budget management
• Market intelligence
• Competitor analysis
• Consumer trends
• UAE market knowledge
• Agency management
• Production house management
• Vendor management
• Creative briefing
• Cross-functional coordination
• Commercial collaboration
• Campaign reporting
• Performance optimization

Why Join Us

Integrated marketing within a fast-moving digital marketplace provides exposure to both brand building and measurable commercial growth. This role offers the opportunity to influence how customers encounter talabat across advertising, partnerships, digital channels, retail touchpoints, and localized experiences throughout the UAE.

The position also provides broad experience across campaign strategy, FMCG collaboration, trade marketing, performance measurement, agency management, and consumer insight. That combination can support progression into senior brand marketing, integrated marketing leadership, growth marketing, partnerships, or broader regional marketing roles.

About the Company

talabat is a leading online food, grocery, and local delivery platform in the Middle East and part of the Delivery Hero Group. The company connects customers with restaurants, grocery providers, retailers, and other partners through a technology-driven marketplace supported by regional marketing, commercial, product, logistics, and operations teams.