Position Overview
Senior Campaign Strategy Manager Quick Commerce at talabat leads the planning and execution of regional marketing campaigns that support growth within the quick commerce ecosystem. The role focuses on campaign strategy, cross‑functional collaboration, data‑driven marketing decisions, and customer‑focused initiatives that increase order frequency, engagement, and revenue across multiple markets.
Job Details
Country: UAE; City: Dubai; Industry: Information Technology and Services; Function: Marketing and Campaign Management; Salary: 26,000-36,000 monthly (Market estimated); Gender: Any; Nationality: Any; Job Type: Full-time.
Key Responsibilities
- Develop and lead the strategic planning of quick commerce marketing campaigns across regional markets.
- Collaborate with stakeholders across the quick commerce business to align marketing plans with strategic business objectives.
- Ensure all campaigns are designed with strong customer relevance and targeted engagement strategies.
- Support cross‑functional teams in developing major marketing campaigns including concept development, creative direction, and execution planning.
- Work with country teams to create in‑store merchandising guidelines that improve conversion rates and customer engagement.
- Design and execute targeted marketing initiatives that drive order frequency, customer growth, and basket size.
- Recommend new campaign strategies and initiatives that support volume growth while maintaining healthy margins.
- Track campaign performance and analyze results to identify improvement opportunities and share insights across teams.
- Analyze consumer behavior and market trends to develop high‑impact marketing strategies.
- Partner with marketing teams to develop content that increases brand awareness, customer acquisition, and order growth.
- Collaborate with CRM and performance marketing teams to measure campaign success and optimize future initiatives.
Ideal Profile
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- Minimum eight years of experience in campaign management, marketing strategy, or category management roles.
- Strong commercial experience within e‑commerce, FMCG, grocery retail, or digital marketplace environments.
- Ability to manage complex marketing initiatives in fast‑paced and rapidly evolving environments.
- Experience working in matrixed organizations with multiple stakeholders across regions or departments.
- Strong analytical capabilities with experience using data visualization and analytics tools such as Looker or Tableau.
- Excellent communication, presentation, and stakeholder engagement skills.
- Ability to work independently while maintaining high attention to detail and organizational standards.
Skills Set
- Campaign strategy and marketing planning
- Quick commerce and e‑commerce marketing operations
- Customer lifecycle and growth marketing
- Data‑driven marketing analysis and reporting
- Stakeholder management and cross‑functional collaboration
- Retail merchandising and promotional planning
- Performance marketing and campaign optimization
- Consumer insights and market trend analysis
Why Join Us
- Work with one of the leading technology‑driven delivery platforms across the Middle East and North Africa.
- Lead marketing campaigns that influence millions of customers across regional markets.
- Collaborate with cross‑regional teams in a high‑growth digital commerce environment.
- Contribute to innovative quick commerce strategies shaping the future of on‑demand delivery.