Senior Manager - Food Growth Marketing

Talabat; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

Talabat is seeking a Senior Manager for Food Growth Marketing in Dubai. This role oversees the growth strategy, marketing budget, and performance metrics across various channels to drive food orders. The ideal candidate will have over 8 years of experience in growth and digital marketing.

Responsibilities include owning marketing strategies, leading budget forecasting, and managing all performance metrics. Talabat offers a competitive opportunity in a dynamic, fast-paced environment.

Qualifications

• 8+ years of experience in growth marketing, digital marketing, or campaign management.
• Experience with food delivery or e-commerce is preferred.
• Strong analytical skills with proficiency in Excel and reporting tools.

Responsibilities

• Own the Food vertical marketing strategy and growth roadmap.
• Lead budget forecasting and allocate efficiently across channels.
• Manage the full Food growth marketing CARC and ensure effectiveness.

Skills

Growth marketing

Campaign management

Digital marketing strategy

Customer acquisition

Customer retention

Analytics

Project management

Communication skills

Budget tracking

Education

Minimum 8 years of relevant experience

Experience in e-commerce or digital businesses

Tools

Looker

Tableau

Excel

Google Sheets

Job description

Role Snapshot

Senior Manager – Food Growth Marketing – Dubai, United Arab Emirates – Full-time – Internet.

Role Overview

Senior Manager – Food Growth Marketing in Dubai is an internet hiring opportunity for an experienced growth marketing leader who can own the Food vertical marketing strategy, budget allocation, campaign performance, customer lifecycle growth, and cross‑channel execution for Talabat.

Role Context

This role is focused on driving food order growth through performance marketing, CRM, social media, influencer activity, partnerships, commercial campaigns, creative strategy, data dashboards, experimentation, and full‑funnel marketing governance. The Senior Manager acts as the strategic owner of Talabat’s Food vertical growth agenda, turning order targets into channel plans, city‑level campaigns, budget roadmaps, and measurable performance actions.

Key Responsibilities

• Own the Food vertical marketing strategy and growth roadmap across the UAE, translating order targets into channel priorities, city plans, campaign calendars, and budget allocation.
• Build and optimize a 360° integrated marketing engine covering performance marketing, CRM, lifecycle campaigns, social media, influencers, OOH, BTL, partnerships, commercial deals, and activation plans.
• Lead performance marketing strategy by pacing against CAC and CARC targets, reviewing sub‑channel efficiency, and shifting spend toward higher‑return campaigns.
• Own core campaign efficiency metrics such as ROI, CPIO, CPA, incremental orders, payback, and acquisition quality.
• Make scale‑or‑cut decisions by reviewing campaign results, benchmark data, audience performance, creative fatigue, and channel‑level contribution.
• Manage the full Food growth marketing CARC and ensure budget is allocated efficiently across channels, cities, teams, campaigns, and customer segments.
• Lead budget forecasting and planning cycles by building bottom‑up order forecasts across campaigns, cities, sales portfolios, and seasonal demand patterns.
• Manage mid‑month budget reallocations and scenario models covering best, base, and worst‑case performance outcomes.
• Own co‑funded and partner‑funded marketing activities in collaboration with sales teams and restaurant partners.
• Structure jointly funded campaigns, track committed versus realised funding, and ensure partner‑funded activity meets reporting and return expectations.
• Oversee the food customer lifecycle with CRM teams, covering acquisition, activation, reorder, retention, win‑back, churn prevention, and long‑term value growth.
• Align paid media, vouchers, lifecycle communication, and promotional mechanics so first‑time acquisition turns into repeat customer behavior.
• Track customer retention economics, including new versus existing customer mix, cohort payback, retention curves, customer frequency, and LTV by city and acquisition source.
• Use Looker to own food growth performance dashboards, deep dives, and reporting across customer cohorts, orders, basket analysis, frequency, spend, and budget movement.
• Lead weekly performance reviews with management by presenting target performance, forecast movement, key drivers, risks, and recommended actions.
• Design and run experiments with product teams, including A‑B creative tests, geo tests, holdout tests, and incrementality studies.
• Use experimentation results to improve budget allocation, campaign sequencing, audience targeting, app feature adoption, and true incremental impact.
• Own campaign creative strategy by briefing internal and external agencies, managing the asset calendar, and refreshing creatives to protect efficiency.
• Define channel mix and audience strategy across performance, CRM, social, influencers, partnerships, BTL, commercial deals, and upper‑funnel activity.
• Manage the marketing trade calendar by sequencing always‑on campaigns with seasonal moments, spike campaigns, brand campaigns, and commercial priorities.
• Partner with Sales, Product, CRM, Brand, Finance, Data, and senior business stakeholders to align on campaign tracking, definitions, instrumentation, and reporting accuracy.
• Monitor market activity, competitor promotions, price parity, customer behaviour, and food delivery trends to trigger timely campaigns, tests, and budget shifts.
• Champion automation, AI tools, reporting innovation, marketing best practices, and continuous improvement across the team.
• Ensure campaign delivery is coordinated across all relevant functions so channel launches, creative assets, funding, reporting, and stakeholder actions happen on time.

Ideal Profile

• Minimum 8 years of relevant experience in growth marketing, digital marketing, campaign management, performance marketing, or customer lifecycle growth.
• Experience in e‑commerce, food and beverage aggregators, delivery platforms, technology companies, marketplaces, or high‑growth digital businesses is preferred.
• Strong understanding of full‑funnel marketing mix, campaign governance, growth levers, paid acquisition, CRM, retention, and brand‑to‑performance coordination.
• Expert‑level ability in analytics, Excel, Google Sheets, campaign reporting, budget tracking, and performance interpretation.
• Experience with Looker, Tableau, or similar business intelligence tools is a strong advantage.
• Strong project management skills with the ability to run multiple campaigns, workstreams, stakeholder discussions, and reporting cycles at the same time.
• Highly numbers‑oriented with the ability to convert campaign data into clear decisions, investment shifts, and growth actions.
• Strong communication and interpersonal skills for working with senior leaders, agencies, sales teams, product teams, finance, CRM, brand, and external partners.
• Confident owning budgets, defending marketing investment decisions, and explaining campaign performance in management reviews.
• Comfortable working in a challenging, fast‑paced environment where targets, seasonality, customer behaviour, and market activity change quickly.
• Able to use AI tools and automation platforms to improve productivity, reporting, creative workflows, campaign analysis, and decision‑making.
• Fluent English is required; Arabic language skills are a plus.

Skills Set

• Growth marketing, food vertical marketing, performance marketing, campaign management, digital marketing strategy, marketing budget planning, channel mix strategy, customer acquisition, customer retention, CRM lifecycle marketing, reorder growth, win‑back campaigns, cohort analysis, customer lifetime value, CAC tracking, CARC management, ROI analysis, CPIO tracking, CPA tracking, incrementality testing, A‑B testing, geo testing, holdout testing, Looker, Tableau advantage, Excel, Google Sheets, dashboard reporting, budget forecasting, campaign governance, creative strategy, agency briefing, influencer marketing, social media campaigns, OOH marketing, BTL activation, partnership marketing, partner‑funded campaigns, restaurant co‑funding, competitor analysis, market trend tracking, AI tools, marketing automation, stakeholder management, English communication, Arabic language advantage.

Why Join Us

This role offers a high‑impact opportunity to lead Food vertical growth within Dubai’s competitive online delivery and digital commerce market. Talabat gives the Senior Manager ownership of strategy, budgets, experimentation, channel performance, customer lifecycle growth, and commercial campaign execution across a major regional platform.

About the Company

Talabat is a leading regional technology and delivery platform connecting customers with restaurants, groceries, and everyday services across the MENA region. As part of Delivery Hero Group, Talabat combines local market knowledge, digital commerce expertise, logistics capability, and customer‑focused innovation to support food delivery, q‑commerce, grocery services, restaurant partnerships, and fast local delivery experiences. In Dubai, Talabat continues to grow through strong marketing execution, platform innovation, and data‑led customer engagement.