Sr. Specialist Marketing - Growth

Talabat Holding; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Talabat Holding is seeking an experienced data-driven Growth Marketer to lead regional campaigns across eight countries, aligning CRM and performance channels into one cohesive engine. You will own the full lifecycle from ideation to analysis, run experiments, build dashboards, and push scalable processes while maintaining a customer-centric growth mindset in a fast-paced environment.

You will oversee multi-channel growth efforts, drive budget efficiency, and collaborate with cross-functional

Qualifications

• 5+ years of professional experience in marketing, consulting, or finance.
• Strong data mindset with quantitative analysis, insights, and experiments.
• Proficiency in SQL is a plus.
• Experience managing multiple marketing channels and a full-funnel strategy.

Responsibilities

• Own the growth campaign lifecycle from ideation to iteration to improve ROI.
• Lead CRM and performance marketing across channels for regional growth.
• Design AB tests and analyze results to derive actionable steps.
• Support regional marketing strategy with market benchmarking and business cases.
• Develop and execute consumer incentive strategies based on market data.
• Build and interpret growth dashboards to inform leadership.
• Design scalable workflows for campaign execution to reduce manual effort.
• Maintain growth playbooks and train partners on best practices.

Skills

Growth marketing

CRM

Performance marketing

Data analysis

Cross-functional collaboration

Tools

SQL

Job description

Seeking an experienced data-driven growth marketer to help 8 countries achieving Quick Commerce QC success on Talabat platforms The User Growth marketing senior specialist will oversee the development management and execution of marketing campaigns that help countries understand and adopt strategies that will improve budget efficiency in all user lifecycles while not compromising on growth potential b b b WHAT S ON YOUR PLATE

Campaign Lifecycle Management

Own each stage of the growth campaign lifecycle - ideation execution performance analysis and iteration ensuring continuous improvement with every cycle

CRM amp Performance Marketing Ownership

Own the CRM and performance marketing strategy for the region setting the direction across channels push email SMS paid social programmatic SEM etc and ensuring they work together as one coherent growth engine rather than in silos Balance channel-level strategy with overall budget efficiency and consistency of customer experience

Experimentation amp Testing

Design and analyze A B tests and experiments across campaigns and incentive strategies Define hypotheses success metrics and minimum sample sizes Interpret results and translate findings into actionable next steps

Marketing Strategy Support

Contribute to the development of regional marketing strategies by conducting market analysis benchmarking and building business cases for new opportunities Help define scope and gain cross-functional alignment for initiatives tailored to each country s growth stage

Incentive Strategy

Lead the consumer incentive front by developing and executing tailored strategies based on market trends competitive dynamics and customer segmentation

Data Analysis amp Dashboards

Build maintain and interpret growth dashboards to inform campaign decisions and report on performance Deep-dive into data to uncover insights and translate them into clear recommendations for leadership and country teams

Operational Excellence

Design and implement scalable workflows for campaign execution from brief to launch that reduce manual effort and improve turnaround time Build reusable templates playbooks and automation where possible to optimize the balance between growth impact and speed of delivery

Knowledge Management amp Best Practices

Serve as the team s point of contact for evolving growth playbooks and best practices Document changes train cross-functional partners and ensure new approaches are adopted in live campaigns

At least 5 years of professional experience, with hands-on background in marketing channels, consulting, or financeA passion for data and comfort with numbers, coupled with experience in quantitative data analysis, measurable insights, and experiments.Proficiency in SQL is a plusProven experience managing multiple marketing channels, with solid working knowledge of CRM and performance marketing channels and how they fit together in a full-funnel strategy.Demonstrate ability to build and optimize rigorous processes, finding scalable solutions and championing operational excellenceCustomer-centric mindset, thriving in a fast-paced environment, and comfortable working with multiple stakeholders