Senior Performance Marketing Specialist

Al Futtaim Private Company (LLC); Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

Al Futtaim Private Company (LLC) in the United Arab Emirates seeks a Sr Performance Marketing Specialist to define, launch and scale region-specific campaigns across the Middle East and Asia, driving traffic and revenue while strengthening brand impact in a fast-paced multi-market setting.

You will own paid search, paid social, display and programmatic activity, align media with stock priorities, and collaborate with Brand, CRM and Digital Trade to optimise ROAS, CAC and customer value.

Qualifications

• 5+ years of experience in performance marketing with multi-market or regional budgets
• Proven track record delivering data-driven campaigns with strong ROI
• Experience end-to-end management of digital paid advertising across multiple markets

Responsibilities

• Define launch and scale region-specific performance marketing strategies to drive traffic and grow sales
• Own and optimize the delivery and performance of paid search, paid social, display and programmatic campaigns across retail platforms like Google and Meta
• Manage multi-channel and multi-market paid media budgets to achieve revenue, ROAS, CAC and customer acquisition targets
• Collaborate with Brand, Digital Trade and CRM teams to align paid media activities with stock availability, product priorities and broader marketing calendars
• Oversee the development and optimization of performance marketing creative and content assets ensuring alignment with brand standards and performance goals
• Utilize a strong test-and-learn approach and data-driven decision-making in a fast-paced multi-market environment

Skills

PPC & Paid Social

Google Ads

Meta Business Manager

Web Analytics

Criteo & RTB

Excel

Tableau

Power BI

Multimarket Budget Management

Education

Bachelor's degree or equivalent

Tools

Tableau

Power BI

Job description

The Sr Performance Marketing Specialist is responsible for defining launching and scaling performance marketing strategies across Al Futtaim Retail in the Middle East and Asia The role involves managing performance marketing outcomes in MENA and Asia focusing on growth efficiency and market scaling while supporting brand awareness and customer value The Specialist will also align performance marketing activities with brand objectives stock availability and product priorities

What You Will Do

• Define launch and scale region-specific performance marketing strategies to drive traffic and grow sales
• Own and optimize the delivery and performance of paid search, paid social, display and programmatic campaigns across retail platforms like Google, Meta and other relevant tools
• Manage multi-channel and multi-market paid media budgets to achieve revenue, ROAS, CAC and customer acquisition targets
• Collaborate with Brand, Digital Trade and CRM teams to align paid media activities with stock availability, product priorities and broader marketing calendars
• Oversee the development and optimization of performance marketing creative and content assets ensuring alignment with brand standards and performance goals
• Utilize a strong test-and-learn approach and data-driven decision-making in a fast-paced multi-market environment

Required Skills To Be Successful

• Hands-on experience with PPC and Paid Social platforms such as Google Ads and Meta Business Manager.
• Strong web analytics skills using Google Analytics or similar tools.
• Proficiency in using retargeting platforms like Criteo and RTB.
• Advanced MS Excel skills and experience in BI tools like Tableau or Power BI.

What Qualifies You For The Role

• At least 5 years of experience in performance marketing with responsibility for multi-market or regional accounts and budgets.
• Proven track record in delivering data-driven marketing campaigns that achieve strong ROI and enhance brand metrics.
• Experience with end-to-end management of digital paid advertising initiatives across multiple markets.
• Expertise in performance marketing channels including Display, SEM, Paid Social, and App marketing.