Senior Paid Media & Growth Architect (GCC)

Al Tayer Group - UAE; Dubai; On-site; AED 900,000 - 1,300,000; Full time

Job summary

Al Tayer Group - UAE is seeking a senior leader to own and optimize paid media across UAE and GCC markets. You will set budget allocation rules, oversee pacing and forecasts, and drive incrementality studies with BI support.

The role requires 8+ years in performance marketing, deep analytics, and hands-on experience with GA4, MMM, and multi-channel ad platforms. Hybrid or on-site in Dubai, with strategic budgeting influence.

Qualifications

• 8+ years in performance marketing with multi-channel budget ownership
• Able to design/read incrementality tests and adjust budgets accordingly
• Experience building/owning MMM and budget forecasts
• SQL and experiment statistics: sampling, power, significance, holdout design
• Fluent in GA4 and app MMPs; proficient in Tableau or Looker
• Hands-on experience with Google Ads and Meta at scale; knowledge of Snap/TikTok
• Cross-functional collaboration with Finance, Commercial, BI and Data

Responsibilities

• Own the paid media budget across Paid Search, Paid Social, Display, Affiliates and Influencer by market
• Set allocation rules and marginal efficiency, CAC thresholds; reallocate funds across channels/markets
• Run weekly pacing, monthly rebalance and quarterly reforecast tied to the budget
• Lead incrementality programme with geo holdouts and lift studies with BI
• Own paid media forecast (weekly, monthly, annual) by channel/market
• Incorporate paid media inputs into annual budget and reforecasts with Finance scenarios
• Own the performance narrative to VP Marketing and Finance with BI
• Govern platform automation and manage MMM and measurement teams

Skills

Performance marketing

Budget ownership

Multichannel advertising

Cross-functional collaboration

Experiment design

SQL

Statistical methods

Communication skills

Education

Degree in marketing, economics, statistics, or quantitative field

Tools

GA4

Tableau

Looker

Adjust / AppsFlyer (SKAdNetwork)

Job description

Al Tayer Group - UAE is seeking a senior leader to own and optimize paid media across UAE and GCC markets. You will set budget allocation rules, oversee pacing and forecasts, and drive incrementality studies with BI support.

The role requires 8+ years in performance marketing, deep analytics, and hands-on experience with GA4, MMM, and multi-channel ad platforms. Hybrid or on-site in Dubai, with strategic budgeting influence.