Senior Media Buyer: Lead Growth with Google & Meta Ads

TPH Group; Dubai; On-site; AED 150,000 - 300,000; Full time

Job summary

TPH Group in Dubai is seeking an experienced Media Buyer to turn ad spend into real business growth. You’ll own and optimize Google and Meta campaigns, linking ads to CRM data to drive qualified leads and sales.

You’ll test creatives and audiences, analyze CPL/CAC/ROI, and report insights to leadership. A UAE/GCC market background, strong English communication, and budget ownership are essential.

Qualifications

• 5+ years of hands-on media buying across Google and Meta
• Experience in UAE/GCC market and service-based lead generation
• Strong analytical, reporting, and English communication skills
• Bonus: TikTok/Snapchat Ads or Google/Meta certifications

Responsibilities

• Own the Ads: Manage, optimize, and scale campaigns across Google Ads (Search, PMax, Display & YouTube) and Meta (Facebook & Instagram).
• Analyze CPL, CAC, and ROI to make smart budget allocation decisions between Google and Meta.
• Go Beyond Leads: Connect ad platforms with CRM data to optimize for qualified leads, conversions, and actual sales.
• Master WhatsApp Conversions: Manage click-to-WhatsApp campaigns and track results using tools like Respondio.
• Test. Learn. Scale: Build testing strategies for creatives, audiences, and bidding. Turn insights into clear briefs for our design agency.
• Think Like a Strategist: Align budgets with brand objectives, customer funnels, and seasonal opportunities.
• Track What Matters: Ensure accurate conversion tracking through GA4, GTM, CAPI, and UTMs.
• Turn Data into Decisions: Deliver actionable insights, performance reports, and budget recommendations to leadership.
• Stay Ahead: Monitor competitors, auction trends, platform updates, and emerging advertising opportunities.

Skills

Media buying

Budget optimization

Data analytics

Lead generation

English communication

Tools

GA4

GTM

Google Ads Editor

Meta Ads Manager

CAPI

UTMs

Attribution

Job description

TPH Group in Dubai is seeking an experienced Media Buyer to turn ad spend into real business growth. You’ll own and optimize Google and Meta campaigns, linking ads to CRM data to drive qualified leads and sales.

You’ll test creatives and audiences, analyze CPL/CAC/ROI, and report insights to leadership. A UAE/GCC market background, strong English communication, and budget ownership are essential.