Performance Marketing Lead: Paid Campaigns & Growth

IFA Digital; Dubai; Remote; AED 120,000 - 180,000; Full time

Job summary

IFA Digital is seeking a hands-on Paid Media Specialist in Dubai to manage campaigns across Meta, Google, and other networks. You will own budgets, test audiences, optimize creatives, and feed insights back to design teams to improve conversion rates.

The ideal candidate has 2+ years of direct experience with real budgets, is fluent in GA4 and reporting, and thrives in a remote team environment where clear communication is essential for success.

Qualifications

• 2+ years running paid campaigns with real budget responsibility.
• Hands-on with Meta Ads Manager and Google Ads, including conversion tracking setup.
• Comfortable with GA4 and building simple performance reports.
• Analytical habit: you can explain why a number moved, not just that it moved.
• Reliable communicator in a remote team.

Responsibilities

• Set up and launch campaigns across Meta, Google Ads, and where relevant LinkedIn, TikTok and Snapchat.
• Run structured tests on audiences, placements, creative and landing pages.
• Monitor spend and cost per qualified lead daily, and act before budget is wasted.
• Maintain conversion tracking, pixels, offline conversion imports and UTM discipline.
• Report weekly on spend, leads, cost per lead and downstream quality.
• Feed creative insight back to the design and content team so the next batch performs better.

Skills

Paid campaigns

Budget ownership

Meta Ads Manager

Google Ads

Analytics GA4

Tools

Google Tag Manager

Looker Studio

Offline conversion imports

Job description

IFA Digital is seeking a hands-on Paid Media Specialist in Dubai to manage campaigns across Meta, Google, and other networks. You will own budgets, test audiences, optimize creatives, and feed insights back to design teams to improve conversion rates.

The ideal candidate has 2+ years of direct experience with real budgets, is fluent in GA4 and reporting, and thrives in a remote team environment where clear communication is essential for success.