Lead Digital Marketing Manager

Al Tayer Group - UAE; Dubai; On-site; AED 900,000 - 1,300,000; Full time

Job summary

Al Tayer Group - UAE is seeking a senior leader to own and optimize paid media across UAE and GCC markets. You will set budget allocation rules, oversee pacing and forecasts, and drive incrementality studies with BI support.

The role requires 8+ years in performance marketing, deep analytics, and hands-on experience with GA4, MMM, and multi-channel ad platforms. Hybrid or on-site in Dubai, with strategic budgeting influence.

Qualifications

• 8+ years in performance marketing with multi-channel budget ownership
• Able to design/read incrementality tests and adjust budgets accordingly
• Experience building/owning MMM and budget forecasts
• SQL and experiment statistics: sampling, power, significance, holdout design
• Fluent in GA4 and app MMPs; proficient in Tableau or Looker
• Hands-on experience with Google Ads and Meta at scale; knowledge of Snap/TikTok
• Cross-functional collaboration with Finance, Commercial, BI and Data

Responsibilities

• Own the paid media budget across Paid Search, Paid Social, Display, Affiliates and Influencer by market
• Set allocation rules and marginal efficiency, CAC thresholds; reallocate funds across channels/markets
• Run weekly pacing, monthly rebalance and quarterly reforecast tied to the budget
• Lead incrementality programme with geo holdouts and lift studies with BI
• Own paid media forecast (weekly, monthly, annual) by channel/market
• Incorporate paid media inputs into annual budget and reforecasts with Finance scenarios
• Own the performance narrative to VP Marketing and Finance with BI
• Govern platform automation and manage MMM and measurement teams

Skills

Performance marketing

Budget ownership

Multichannel advertising

Cross-functional collaboration

Experiment design

SQL

Statistical methods

Communication skills

Education

Degree in marketing, economics, statistics, or quantitative field

Tools

GA4

Tableau

Looker

Adjust / AppsFlyer (SKAdNetwork)

Job description

Responsibilities

• Own the paid media budget envelope across Paid Search, Paid Social, Display, Affiliates and Influencer by market (UAE, KSA, Kuwait, Qatar, Oman, Bahrain)


• Set allocation rules and marginal efficiency, growth and CAC thresholds; move money between channels and markets


• Run the weekly pacing read, monthly rebalance and quarterly reset tied to the reforecast


• Run the incrementality programme with geo holdouts and lift studies designed with BI


• Own the paid media forecast (weekly, monthly, annual) by channel and market


• Build the paid media input to the annual budget and each reforecast with Finance scenarios


• Own the performance story to the VP Marketing and Finance with BI


• Govern platform automation and manage the MMM and measurement teams

Requirements

• 8+ years performance marketing with multi-channel paid media budget ownership at a scaled e-commerce or consumer business


• Has designed and read incrementality tests and changed a budget decision because of them


• Has built, owned or used a marketing mix model and owned a budget forecast


• SQL and experiment statistics: sample size, power, significance, holdout design


• Working fluency in GA4, an app MMP (Adjust or AppsFlyer incl. SKAdNetwork) and Tableau or Looker


• Hands-on background on Google Ads and Meta at scale; working knowledge of Snap and TikTok


• Cross-functional experience with Finance, Commercial, BI and Data

Preferred Qualifications

• Python or R; dbt, Athena or BigQuery


• Arabic, written and spoken; experience reading KSA and UAE audiences


• Luxury, fashion or beauty e-commerce, ideally in the GCC


• Degree in marketing, economics, statistics or a quantitative field, or equivalent experience

About the Company

• Al Tayer Group is a diversified group; Ounass is its luxury fashion and beauty e-commerce business in the GCC.