Senior Marketing and Communications Specialist

Dubai Municipality; Dubai; On-site; AED 150,000 - 190,000; Full time

Job summary

Dubai Municipality is seeking a marketing professional to lead strategic marketing planning, budget development, and performance tracking for services and activities. The role will coordinate campaigns, content creation, research, and stakeholder communication across units to advance organizational priorities.

The ideal candidate will have a Bachelor’s degree in Management Sciences, Marketing or Public Relations with about six years of experience in marketing or communications, ensuring

Qualifications

• Bachelor’s Degree in Management Sciences, Marketing or Public Relations.
• 6 years of experience in marketing/communications or related fields.

Responsibilities

• Provide specialized professional expertise and technical advisory services in marketing of the Municipality’s services and activities.
• Develop and prepare annual budgets and operational work plans for marketing and communications.
• Establish and monitor performance indicators and targets for marketing outputs.
• Coordinate development and preparation of marketing and media content for campaigns and publications.
• Conduct and coordinate marketing studies, research and analyses to support decision-making.
• Ensure compliance with information security and confidentiality policies.

Education

Bachelor’s Degree

Management Sciences

Marketing

Public Relations

Job description

Job Description:

• Provide specialized professional expertise and technical advisory services in all matters related to the marketing of the Municipality’s services and business activities, including conducting specialized analytical studies and market research, developing marketing strategies and plans, preparing budgets and operational work plans, analyzing marketing campaign data and outcomes, and identifying the marketing service requirements of organizational units in accordance with approved strategic directions, plans, and programs.
• Develop and prepare annual budgets and operational work plans for the management and implementation of marketing and communications activities, ensuring alignment with the Municipality’s strategic objectives, approved plans, policies, and institutional priorities.
• Establish and monitor performance indicators and targets for the outputs and deliverables of marketing and communications plans in accordance with the Municipality’s strategic planning framework. Coordinate with relevant organizational units to identify their requirements for marketing services, initiatives, projects, activities, and events to be promoted through appropriate communication channels.
• Coordinate the development and preparation of marketing and media content for campaigns, awareness materials, educational publications, and guidelines. Review and provide professional input on marketing concepts, messages, and written content to ensure consistency with approved objectives and effectively communicate the Municipality’s services, activities, initiatives, and events to targeted audiences.
• Conduct and coordinate periodic marketing studies, research, and analyses to support decision-making and enhance the effectiveness of marketing initiatives. Prepare periodic management reports covering completed studies and research, implemented activities and events, key achievements, challenges and operational constraints, and recommendations for continuous improvement and enhancement of work processes and outcomes.
• Ensure compliance with the Municipality’s information security, data protection, and confidentiality policies and requirements in accordance with the approved Data Classification and Confidentiality framework. Report information security incidents, breaches, or violations through the designated channels and participate in relevant information security awareness and training programs.
• Perform any other duties and responsibilities related to the nature and scope of the position, as assigned by the competent authority.

Educational Qualification:

• Bachelor’s Degree
• Management Sciences
• Marketing
• Public Relations
• 6 years of experience