Senior In-Store Media Operations Lead

Majid Al Futtaim; Dubai; On-site; AED 279,000 - 424,080; Full time

Job summary

Majid Al Futtaim in Dubai, United Arab Emirates, invites an experienced retail media professional to lead in-store media operations across UAE stores. You will oversee digital screens, printed media, and promotional displays, ensuring campaigns run on schedule and align with brand standards.

The role demands strong vendor management, campaign governance, and data reporting using Excel and related tools to drive revenue and customer engagement. A minimum of six years in retail media is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Minimum six years of experience in retail media, advertising operations, digital media, campaign delivery, or a related field.
• Strong understanding of in-store advertising formats and retail media operations.

Responsibilities

• Lead the execution of in-store retail media activities across multiple supermarket, hypermarket, and retail locations.
• Translate approved media plans into store-level implementation schedules and operational requirements.
• Manage digital screens, printed media, promotional displays, point-of-sale advertising, and other customer-facing media assets.
• Maintain an accurate inventory of media locations, specifications, operating status, utilisation, and maintenance history.
• Coordinate the installation, replacement, relocation, and removal of advertising equipment and materials.
• Ensure campaigns launch on time and remain active for the agreed duration.
• Review campaign instructions, creative files, content schedules, store lists, and technical requirements before deployment.
• Verify that advertising content complies with brand guidelines, campaign agreements, and store operating standards.
• Work with commercial and marketing teams to align in-store media activity with promotions, seasonal campaigns, and business priorities.
• Coordinate with store managers and operational teams to minimise disruption during media installation and maintenance.
• Oversee content scheduling through approved content management systems.
• Confirm that the correct creative content appears on the intended screens, stores, dates, and time slots.
• Monitor digital media network availability, playback status, connectivity, and technical performance.
• Conduct regular site inspections and operational audits across the store network.
• Document missing, damaged, inactive, or incorrectly positioned media assets.
• Coordinate fault diagnosis and resolution with information technology, maintenance, and vendor teams.
• Track incidents from identification through closure and escalated recurring or high-impact issues.
• Establish preventive maintenance schedules to improve asset reliability and campaign continuity.
• Manage vendors, installation partners, maintenance providers, and other external service teams.
• Monitor vendor performance against service level agreements, completion deadlines, technical standards, and safety requirements.
• Review quotations, work orders, completion reports, and service documentation.
• Analyse campaign delivery, asset utilisation, downtime, compliance, and revenue performance.
• Produce operational dashboards and management reports using Microsoft Excel and relevant reporting tools.
• Identify opportunities to increase media occupancy, improve execution quality, reduce downtime, and strengthen revenue potential.
• Develop standard operating procedures, audit checklists, escalation workflows, and campaign governance controls.
• Support budgeting, cost monitoring, supplier evaluation, and operational planning for the retail media network.
• Train team members and store stakeholders on campaign execution, asset handling, issue reporting, and compliance expectations.
• Set performance objectives, provide coaching, and encourage knowledge sharing within the operations team.
• Support new retail media technology pilots and network expansion initiatives.
• Maintain accurate campaign, asset, vendor, audit, maintenance, and performance records.

Skills

Retail media operations

In-store advertising

Digital signage

Content management systems

Advertising campaign execution

Campaign reporting

Vendor management

Microsoft Excel

Project management

Store operations coordination

Education

Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related

Tools

Content management systems

Digital signage platforms

Job description

Majid Al Futtaim in Dubai, United Arab Emirates, invites an experienced retail media professional to lead in-store media operations across UAE stores. You will oversee digital screens, printed media, and promotional displays, ensuring campaigns run on schedule and align with brand standards.

The role demands strong vendor management, campaign governance, and data reporting using Excel and related tools to drive revenue and customer engagement. A minimum of six years in retail media is required.