Senior Growth & Campaigns Marketing Analyst — Remote MEA

Careers at UAE; Dubai; On-site; AED 167,400 - 223,200; Full time

Job summary

Careers at UAE is looking for a Growth & Campaigns Marketing Analyst to develop and execute marketing strategies for Pearson Higher Education across the MEA region. This remote-based role includes planning marketing campaigns, collaborating across departments, and driving lead generation.

The ideal candidate will have extensive experience in multi-channel marketing, strong copywriting abilities, and a solid understanding of CRM and digital marketing tactics. Join us in an exciting opportunity to make a significant impact in the education sector.

Qualifications

• Experience in multi-channel marketing campaigns and lead generation.
• Strong copywriting and design skills.
• Experience with CRM systems like Salesforce.
• Ability to build customer journeys.
• Knowledge of various digital marketing tactics.

Responsibilities

• Develop marketing campaigns for awareness and lead generation.
• Collaborate with teams across the business.
• Communicate campaign objectives to stakeholders.
• Create marketing collateral and oversee its production.
• Build landing pages and perform campaign analysis.

Skills

Multi-channel marketing campaigns

Copywriting

CRM and email systems

Digital marketing channels

Customer journeys

Organizational skills

Attention to detail

Communication skills

Tools

Salesforce

Pardot

Marketing Cloud

Google Analytics

Job description

Careers at UAE is looking for a Growth & Campaigns Marketing Analyst to develop and execute marketing strategies for Pearson Higher Education across the MEA region. This remote-based role includes planning marketing campaigns, collaborating across departments, and driving lead generation.

The ideal candidate will have extensive experience in multi-channel marketing, strong copywriting abilities, and a solid understanding of CRM and digital marketing tactics. Join us in an exciting opportunity to make a significant impact in the education sector.