Growth Marketing Manager - Education & E-Learning

Confidential; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Confidential in Abu Dhabi is seeking a Marketing Manager to lead strategy, demand generation, digital campaigns and brand activation across B2B and B2C channels. You will manage multi-channel programs, optimize ROI, oversee budgets, CRM (Salesforce), and collaborate with leadership and partners to drive learner acquisition and growth in the education technology sector.

The role requires 8+ years of progressive marketing experience; fluency in Arabic is a big plus, and experience with media

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of progressive marketing experience in B2B and B2C campaigns.
• Experience in training/education technology or professional development sectors is a strong advantage.
• Arabic language is a big plus.

Responsibilities

• Development and execution of the marketing strategy.
• Development of the annual marketing plan and overseeing its execution.
• Plan and execute multi-channel demand generation programs including digital advertising, SEO/SEM, email campaigns, and events.
• Track and report on campaign KPIs, optimizing spend and tactics to maximize ROI.
• Manage the marketing budget, ensuring efficient and accountable allocation of resources.
• Own and optimize the Salesforce CRM ecosystem, ensuring seamless integration between marketing campaigns, lead management, and sales pipeline.
• Manage day-to-day relationships with media agencies, creative agencies, PR firms, and specialist vendors.
• Prepare and communicate clear briefs, timelines, and deliverables to agency and vendor partners, ensuring outputs meet quality and brand standards.
• Plan and execute end-to-end marketing events including industry conferences, training expos, webinars, seminars, workshops, and corporate client events.
• Define and execute the organization’s social media strategy across platforms including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
• Monitor social media performance metrics, manage community interactions, and respond to audience engagement in alignment with brand tone and values.
• Lead paid social media campaigns targeting B2B decision-makers and B2C learners with precision audience segmentation.
• Formulate and execute integrated digital marketing campaigns across SEO, SEM, paid media, email, programmatic, and display advertising.
• Build and maintain scalable marketing operations processes including campaign planning workflows, asset management, and reporting cadences.
• Prepare and present marketing performance reports and campaign updates to senior leadership.

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Job description

Confidential in Abu Dhabi is seeking a Marketing Manager to lead strategy, demand generation, digital campaigns and brand activation across B2B and B2C channels. You will manage multi-channel programs, optimize ROI, oversee budgets, CRM (Salesforce), and collaborate with leadership and partners to drive learner acquisition and growth in the education technology sector.

The role requires 8+ years of progressive marketing experience; fluency in Arabic is a big plus, and experience with media