Middle East Student Marketing Lead - Part-Time (Remote)

HelloKindred; Dubai; On-site; AED 60,000 - 100,000; Part time

Benefits offered by this job

Remote work

Job summary

HelloKindred is seeking a Marketing Specialist (Part-Time) to lead local marketing strategy and execution for the Middle East, with a focus on UAE and KSA. The role involves digital campaigns, offline initiatives, and sales enablement assets to support student recruitment for the Bachelor program.

Working with recruitment teams, you’ll develop full-funnel strategies for younger audiences and their influencers, including parents, counselors, and schools. 25 hours per week; remote work.

Qualifications

• Bachelor’s degree in business or related field; Master’s degree valued.
• 5 years of marketing experience in similar roles.
• Deep understanding of the Middle East international education market and communication channels.
• Strong knowledge of competitive landscape, target audiences, and their needs.
• Experience in digital advertising, including Paid Social Media and SEM in the ME.
• Ability to plan, execute, and measure lead-generation and brand awareness campaigns across key ME platforms.
• Proven expertise with digital platforms.
• Excellent organizational and teamwork skills.
• Fluent in English.

Responsibilities

• Develop local marketing strategies to support student recruitment in Middle East markets.
• Plan multi-channel marketing campaigns across digital, social, email, paid media, and events.
• Define and execute the digital marketing plan to drive traffic, engagement, and lead conversions.
• Monitor and optimize the marketing funnel from lead generation through enrollment.
• Analyze campaign performance and translate insights into actionable recommendations.
• Collaborate closely with student recruitment officers to identify needs and manage assets.
• Manage weekly reviews with marketing agencies and provide monthly reporting.
• Develop strategies tailored to younger audiences and their influencers (parents, counselors, schools).
• Support branding and storytelling initiatives showcasing excellence in hospitality education.

Skills

Digital advertising

Paid social media

SEM

Lead generation

Brand awareness

Multi-channel marketing

English fluency

Education

Bachelor’s degree in business

Master’s degree preferred

Tools

Google Analytics

Facebook/Meta Ads

LinkedIn Ads

CRM software

Job description

HelloKindred is seeking a Marketing Specialist (Part-Time) to lead local marketing strategy and execution for the Middle East, with a focus on UAE and KSA. The role involves digital campaigns, offline initiatives, and sales enablement assets to support student recruitment for the Bachelor program.

Working with recruitment teams, you’ll develop full-funnel strategies for younger audiences and their influencers, including parents, counselors, and schools. 25 hours per week; remote work.