Senior Director, CRM & Loyalty Growth

Sephora; Dubai; Presencial; AED 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

Sephora Middle East seeks a Director to own the customer loyalty strategy and lead CRM initiatives across the region. You will shape a data-driven loyalty program aligned with brand goals and partner with cross-functional teams to ensure successful implementation and measurable impact.

You will drive lifecycle campaigns across email, SMS, and direct channels, optimize the loyalty program to boost retention and spend, and mentor the CRM team for seamless execution from concept to measurement.

Formación

• Lead CRM strategy and loyalty program management.
• Develop data-driven loyalty initiatives and measurement.
• Coordinate multi-channel lifecycle campaigns (email, SMS, direct mail).
• Guide cross-functional teams to implement the loyalty promise.

Responsabilidades

• Define KPIs and track loyalty program performance.
• Oversee lifecycle campaigns to improve conversion and retention.
• Partner with Product, Data Science, Marketing and Retail teams to prioritize roadmap.
• Lead and optimize customer service processes related to loyalty.

Conocimientos

CRM Strategy

Loyalty Programs

Email Marketing

Data Analytics

Cross-functional Collaboration

Herramientas

CRM Tools

Descripción del empleo

Sephora Middle East seeks a Director to own the customer loyalty strategy and lead CRM initiatives across the region. You will shape a data-driven loyalty program aligned with brand goals and partner with cross-functional teams to ensure successful implementation and measurable impact.

You will drive lifecycle campaigns across email, SMS, and direct channels, optimize the loyalty program to boost retention and spend, and mentor the CRM team for seamless execution from concept to measurement.