CRM Campaign Lead: Growth & Personalization

Alshaya Group; Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

Alshaya Group seeks a Lead CRM Officer to drive Starbucks CRM initiatives in Dubai. You will oversee campaign planning, execution, QA, and performance tracking across email, push, in-app, and WhatsApp, ensuring personalization and ROI alignment with loyalty goals.

You will partner with the marketing and data teams to leverage Exponea and ensure GDPR-compliant data usage, while fostering a test-and-learn culture to boost customer lifetime value.

Qualifications

• Strong understanding of CRM campaigns, segmentation and automation to increase retention.
• Experience in eCommerce CRM marketing with large databases.
• Familiarity with privacy regulations (e.g., GDPR) and data quality.

Responsibilities

• Assist in implementing the Starbucks CRM strategy across channels.
• Oversee end-to-end CRM campaign execution and QA across channels.
• Collaborate with marketing and data teams to optimize CRM initiatives.
• Monitor KPIs and provide actionable insights for optimization.
• Support budget tracking and ROI reporting for CRM activities.

Skills

CRM campaigns

Segmentation

Automation

Customer retention

Analytics

Budget management

Data privacy

Google Analytics

Arabic language

Education

Relevant degree or qualification

Tools

Exponea

Job description

Alshaya Group seeks a Lead CRM Officer to drive Starbucks CRM initiatives in Dubai. You will oversee campaign planning, execution, QA, and performance tracking across email, push, in-app, and WhatsApp, ensuring personalization and ROI alignment with loyalty goals.

You will partner with the marketing and data teams to leverage Exponea and ensure GDPR-compliant data usage, while fostering a test-and-learn culture to boost customer lifetime value.