Senior Digital Media Strategist

WPP; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Job summary

WPP Media is seeking a Senior Associate, Media to lead development and execution of 360-degree digital media strategies, driving online presence, engagement, and marketing outcomes for clients. Ideal candidates have at least 1.5 years in digital media and a bias for data-driven decisions.

This role demands strong collaboration, content planning, and campaign management across channels with a hybrid work model from our Dubai office.

Qualifications

• Bachelor’s degree in marketing, communications or digital media.
• Minimum 1.5 years of experience in digital media or related roles.

Responsibilities

• Develop and implement digital media strategies to support marketing objectives.
• Analyze market trends and user data to inform strategy.
• Design and oversee digital campaigns across social, email, and digital advertising.
• Manage end-to-end campaigns including budget tracking.
• Create and maintain a content calendar aligned with business goals.
• Collaborate with internal teams and external partners.
• Plan and manage paid digital advertising campaigns.
• Track and report KPIs to measure ROI.
• Provide insights to improve campaign effectiveness.

Skills

Digital media strategy

Campaign management

Social media marketing

Analytics

Project leadership

Education

Bachelor's degree in marketing

Tools

Social media analytics tools

Job description

WPP Media is seeking a Senior Associate, Media to lead development and execution of 360-degree digital media strategies, driving online presence, engagement, and marketing outcomes for clients. Ideal candidates have at least 1.5 years in digital media and a bias for data-driven decisions.

This role demands strong collaboration, content planning, and campaign management across channels with a hybrid work model from our Dubai office.