Senior Digital Marketing: Data‑Driven Media Strategy Lead

AlFuttaim; Dubai; On-site; AED 245,520 - 357,120; Full time

Benefits offered by this job

Career advancement opportunities

Exposure to evolving media technologies

Work with leading global retail brands

Job summary

AlFuttaim in Dubai is seeking a Senior Digital Marketing professional to lead media planning and execution, enhance brand visibility, and improve ROI through data-led marketing strategies.

This role requires a minimum of 7 years in digital marketing, strong experience with media buying, and expertise in platforms like Meta, YouTube, and TikTok. The ideal candidate will work with global retail brands, advancing their digital marketing capabilities and supporting brand growth.

Qualifications

• Minimum 7 years of experience in digital marketing or media planning roles.
• Strong hands‑on experience managing media buying and social campaigns.
• Excellent communication and presentation skills.

Responsibilities

• Lead media planning and buying activities across digital and offline channels.
• Manage relationships with media and social agencies, setting KPIs and expectations.
• Oversee campaign execution, monitor pacing, and optimise performance based on insights.
• Develop and approve social media strategies, content calendars, and campaign plans.
• Analyse campaign performance using engagement, reach, and conversion metrics.

Skills

Digital media planning and buying

Social media strategy and campaign management

Performance marketing and analytics

Budget management and ROI optimisation

BI tools and reporting dashboards

Ad operations including tracking and tagging

Multi‑channel campaign coordination

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Meta

YouTube

TikTok

Snapchat

Analytics tools

Job description

AlFuttaim in Dubai is seeking a Senior Digital Marketing professional to lead media planning and execution, enhance brand visibility, and improve ROI through data-led marketing strategies.

This role requires a minimum of 7 years in digital marketing, strong experience with media buying, and expertise in platforms like Meta, YouTube, and TikTok. The ideal candidate will work with global retail brands, advancing their digital marketing capabilities and supporting brand growth.