EssenceMediacom: Senior Associate, Media, GCC

WPP Media Limited; Dubai; Hybrid; AED 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media Limited in Dubai is seeking a Senior Associate, Media to lead 360-degree digital media strategies and drive client engagement. You will manage multi-channel campaigns and coordinate with internal teams and partners to deliver high-impact content and ads.

The role requires at least 1.5 years in digital media, strong analytics, and a collaborative mindset. The company supports a hybrid work model with office presence several days a week.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field.
• Minimum 1 year and a half of experience in digital media or related roles.
• Proven experience with digital media platforms and campaign management.
• Strong understanding of social media and digital advertising strategies.

Responsibilities

• Develop and implement digital media strategies to support marketing objectives and enhance brand visibility.
• Analyze market trends and user data to inform strategy and decisions.
• Design, execute, and oversee digital campaigns across social media, email marketing, and digital ads.
• Manage end-to-end campaign process including budget management and performance tracking.
• Develop and manage a content calendar aligned with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high-quality content.
• Plan and manage paid digital advertising campaigns, display ads, and social media ads.
• Track, analyze, and report on KPIs for all digital media activities.
• Provide insights and recommendations to improve campaign effectiveness and ROI.

Skills

Digital strategy

Campaign management

Analytics & insights

Content planning

Team collaboration

Communication skills

Education

Bachelor's degree in marketing, communications, digital media, or related field

Tools

Social media analytics tools

Digital advertising platforms

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Essencemediacom: A Leading WPP Media Brand

Essesncemediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Senior Associate, Mediawill lead the development and execution of360media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals,ultimately drivingsignificant growth and brand awareness for our clients. This role is ideal for someone with at least one yearand a halfof experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

• Develop and implement comprehensive digital media strategies to support marketingobjectivesand enhance brand visibility.

• Analyzemarket trends and user data to inform strategy and make data-driven decisions.

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.

• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.

• Develop and manage a content calendar that aligns with marketing goals and audience interests.

• Collaborate with internal teams and external partners to create high-quality, engaging content.

• Plan and manage paid digital advertising campaigns, display ads, and social media ads.

• Track,analyze, and report on key performance indicators (KPIs) for all digital media activities.

• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people. It'swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.

• Minimum of 1 yearand a halfof experience in digital media, marketing, or a related role.

• Proven experience with digital media platformsand campaign management.

• Strong understanding of social media and digital advertising strategies.

• Proficiencyin digital marketing tools and analytics platforms (social media insights).

• Excellent communication, organizational, and analytical skills.

• Ability to lead projects, manage multiple tasks, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe'rejust as committed to employee growth as we are to responsible media investment. WPP Mediaemployeescan tap into the globalWPP Media & WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.