Hybrid Media Planning Associate: Data-Driven Campaigns

WPP; Dubai; Hybrid; AED 120,000 - 180,000; Full time

Job summary

WPP Media in Dubai is seeking a Media Executive to support development and execution of media plans and campaigns, ensuring efficient implementation of strategies that meet client objectives.

You will coordinate with vendors, monitor campaigns, analyze performance data, and prepare reports. The role emphasizes collaboration, budget awareness, and timely delivery, with a hybrid work model.

Qualifications

• UAE family book is a must.
• Bachelor’s degree in marketing, Advertising, Media, or a related field.
• Strong interest in the media landscape and a desire to learn about media planning and buying.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Responsibilities

• Assist in the creation and execution of media plans, including the scheduling and placement of ads across various channels.
• Coordinate with media vendors and ensure timely delivery of media assets and placements.
• Monitor and manage media campaigns to ensure adherence to schedules and budgets.
• Support the negotiation of media rates and placements with vendors, ensuring favorable terms for the agency or client.
• Maintain relationships with media vendors and assist in sourcing new opportunities and securing media buys.
• Collect and analyze media performance data, providing insights and recommendations for campaign optimization.
• Prepare regular reports on media activities, including budget tracking, performance metrics, and campaign results.
• Monitor ongoing campaigns and adjust strategies as needed to improve performance and achieve campaign goals.
• Act as a point of reference for clients and internal teams regarding media planning and execution.
• Manage media schedules, trafficking of ads, and ensure all media materials are delivered accurately and on time.

Skills

Communication skills

Interpersonal skills

Presentation skills

Analytical skills

MS Office

Education

Bachelor’s degree in marketing, Advertising, Media, or a related field

Job description

WPP Media in Dubai is seeking a Media Executive to support development and execution of media plans and campaigns, ensuring efficient implementation of strategies that meet client objectives.

You will coordinate with vendors, monitor campaigns, analyze performance data, and prepare reports. The role emphasizes collaboration, budget awareness, and timely delivery, with a hybrid work model.