EssenceMediacom Senior Associate Media GCC

WPP; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Job summary

WPP Media is seeking a Senior Associate, Media to lead development and execution of 360-degree digital media strategies, driving online presence, engagement, and marketing outcomes for clients. Ideal candidates have at least 1.5 years in digital media and a bias for data-driven decisions.

This role demands strong collaboration, content planning, and campaign management across channels with a hybrid work model from our Dubai office.

Qualifications

• Bachelor’s degree in marketing, communications or digital media.
• Minimum 1.5 years of experience in digital media or related roles.

Responsibilities

• Develop and implement digital media strategies to support marketing objectives.
• Analyze market trends and user data to inform strategy.
• Design and oversee digital campaigns across social, email, and digital advertising.
• Manage end-to-end campaigns including budget tracking.
• Create and maintain a content calendar aligned with business goals.
• Collaborate with internal teams and external partners.
• Plan and manage paid digital advertising campaigns.
• Track and report KPIs to measure ROI.
• Provide insights to improve campaign effectiveness.

Skills

Digital media strategy

Campaign management

Social media marketing

Analytics

Project leadership

Education

Bachelor's degree in marketing

Tools

Social media analytics tools

Job description

Job Description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Essencemediacom: A Leading WPP Media Brand

Essesncemediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Senior Associate, Mediawill lead the development and execution of360media strategies to enhance the companys online presence, drive engagement, and achieve marketing goals,ultimately drivingsignificant growth and brand awareness for our clients. This role is ideal for someone with at least one yearand a halfof experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

• Develop and implement comprehensive digital media strategies to support marketingobjectivesand enhance brand visibility.

• Analyzemarket trends and user data to inform strategy and make data-driven decisions.

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.

• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.

• Develop and manage a content calendar that aligns with marketing goals and audience interests.

• Collaborate with internal teams and external partners to create high-quality, engaging content.

• Plan and manage paid digital advertising campaigns, display ads, and social media ads.

• Track,analyze, and report on key performance indicators (KPIs) for all digital media activities.

• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people.It'swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media'ssharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.

• Minimum of 1 yearand a halfof experience in digital media, marketing, or a related role.

• Proven experience with digital media platformsand campaign management.

• Strong understanding of social media and digital advertising strategies.

• Proficiencyin digital marketing tools and analytics platforms (social media insights).

• Excellent communication, organizational, and analytical skills.

• Ability to lead projects, manage multiple tasks, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe'rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens whenweretogether, fostering creativity, collaboration, and connection.Thatswhywe'veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.