Senior Account Executive (Education) - ROMENA (external link, opens in a new tab)

Instructure, Inc.; Dubai; On-site; AED 260,000 - 420,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Tools to do your best work

Recognition program

Inclusive culture

Job summary

Instructure is seeking a Senior Account Executive to lead education sales in Dubai and the ROMENA region. You will drive growth across Higher Education and K-12, build strategic pipelines, and close complex deals with executive stakeholders.

You will tailor messaging, manage tenders, and collaborate with Product and Customer Experience to translate market insights into winning propositions. Travel up to 30% is expected.

Qualifications

• Fluent Arabic and strong English communication are required.
• 5+ years of proven sales experience, ideally SaaS, EdTech, or enterprise software.
• Experience selling complex enterprise software, solutions, and services.
• Ability to sell at all levels, including C-suite and executive leadership.
• Strong strategic and consultative sales skills.
• Ability to conduct detailed needs analyses and develop tailored proposals.
• Experience managing tenders and complex buying processes.
• Understanding of educational pedagogy and selling a VLE/LMS is a plus.
• Experience selling into both Higher Education and K-12 is a plus.
• Familiarity with sales methodologies and a challenger mindset.
• Bachelor’s degree preferred.

Responsibilities

• Drive new business growth by selling the Instructure Learning Platform across the ROMENA region.
• Build and execute targeted sales strategies to develop and nurture a strong client pipeline across Higher Education and K-12.
• Share insights to help prospective clients evaluate solutions and choose what best fits their needs.
• Prepare and tailor messaging, presentations, proposals, and tender responses for prospective clients.
• Guide prospects through the purchasing process to successful, timely closure.
• Secure profitable pricing and business terms by clearly communicating the value and ROI of the platform.
• Accurately forecast short and long term sales performance while maintaining pipeline hygiene.
• Build relationships with key stakeholders and decision makers, including executive leadership and C-suite contacts.
• Partner with Product and Customer Experience to share market feedback and customer insights.
• Attend key industry events and strengthen Instructure’s presence across the region.
• Identify and recruit channel partners to support market entry and regional coverage.
• Consistently achieve or exceed sales quotas within established timelines.
• Travel regularly across the region for onsite meetings and events, up to 30%.

Skills

Fluent Arabic

English proficiency

SaaS sales

EdTech sales

Enterprise software sales

C-suite selling

Strategic sales

Needs analysis

Tenders & buying processes

Higher Education & K-12 sales

Challenger mindset

Bachelor’s degree preferred

Education

Bachelor’s degree

Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

We are seeking an experienced Senior Account Executive to be based in Dubai to join our growing education sales team. You’ll play a pivotal role in expanding the reach of the Instructure Learning Platform across the ROMENA region, helping Higher Education institutions and K-12 organizations modernize and simplify their approach to teaching and learning.

This role is focused on driving long term, sustainable growth across ROMENA, including MENA markets outside the GCC (Gulf Cooperation Council). You’ll be responsible for building strong relationships across the region, growing pipeline, navigating complex sales cycles, and helping education customers realize the value of the Instructure platform.

If you thrive in a dynamic environment and are passionate about helping education institutions succeed, we want to meet you.

What You’ll Be Doing

• Drive new business growth by selling the Instructure Learning Platform across the ROMENA region

• Build and execute targeted sales strategies to develop and nurture a strong client pipeline across Higher Education and K-12

• Share insights to help prospective clients evaluate solutions and choose what best fits their needs

• Prepare and tailor messaging, presentations, proposals, and tender responses for prospective clients

• Guide prospects through the purchasing process to successful, timely closure

• Secure profitable pricing and business terms by clearly communicating the value and return on investment of the platform

• Accurately forecast short term and long term sales performance while maintaining strong pipeline management and hygiene

• Build relationships with key stakeholders and decision makers, including executive leadership and C-suite contacts

• Partner closely with cross functional teams, including Product and Customer Experience, to share market feedback and customer insights

• Attend key industry events and strengthen Instructure’s presence across the region

• Identify and recruit channel partners where appropriate to support market entry and regional coverage

• Consistently achieve or exceed sales quotas within established timelines

• Travel regularly across the region for onsite meetings and events, up to 30%

What We’re Looking For

• Fluent Arabic with strong written and spoken English

• 5+ years of proven sales experience, ideally within SaaS, EdTech, or enterprise software

• Experience selling complex enterprise software, solutions, and services

• Demonstrated ability to sell at all levels, including C-suite and executive leadership

• Strong strategic and consultative sales skills

• Ability to conduct detailed needs analyses and develop tailored proposals

• Experience managing tenders and complex buying processes

• Understanding of educational pedagogy and the process of selling a VLE/LMS is a plus

• Experience selling into both Higher Education and K-12 is a plus

• Familiarity with sales methodologies and a strong challenger mindset

• Bachelor’s degree preferred

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support

• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

• The technology and tools you need to do your best work

• Motivosity employee recognition program

• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.