Sales Manager - Retail/Digital Signage

Parker Connect; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Parker Connect seeks an experienced Sales Manager to lead strategic sales initiatives in the retail, digital signage, and OOH advertising sector in the UAE. The role focuses on expanding market presence, building strategic partnerships, and driving revenue growth.

You will manage key accounts, lead a high-performing sales team, and ensure an exceptional customer experience while achieving ambitious targets in UAE/GCC markets.

Qualifications

• Master’s or Bachelor’s degree in Business Administration, Marketing, or related field.
• Minimum 10 years B2B sales experience with 5+ years in senior leadership in signage, OOH advertising, or media.
• Experience in UAE/GCC markets and building strategic partnerships.

Responsibilities

• Develop and execute long-term sales strategies aligned with company objectives.
• Analyze market trends and competitor activity to identify opportunities.
• Drive penetration into untapped markets and premium advertising locations.
• Build and nurture long-term relationships with key clients and decision-makers.
• Lead, mentor, and manage a high-performing sales team with clear KPIs.
• Track, analyze, and report sales performance using CRM and analytics tools.

Skills

Sales leadership

Strategic sales

B2B sales

Market expansion

Relationship management

CRM proficiency

Education

Master’s or Bachelor’s degree in Business Administration/ Marketing

Tools

Salesforce

Zoho

HubSpot

Job description

Job Summary

We are seeking an experienced and results-driven Sales Manager to lead strategic sales initiatives, expand market presence, and drive sustainable revenue growth in the retail/digital signage and out-of-home (OOH) advertising sector. The ideal candidate will have a proven track record in B2B, B2C sales leadership, particularly within the UAE/GCC region, with strong expertise in building strategic partnerships, identifying new business opportunities, and managing high-value client portfolios. This role requires a sales leader who can combine market insights, solution-based selling, and team leadership to deliver consistent business growth and enhance client brand visibility.

Key Responsibilities

Sales Strategy & Market Expansion

• Develop and execute long-term sales strategies aligned with company objectives.
• Analise market trends, customer insights, and competitor activity to identify new opportunities.
• Drive penetration into untapped markets and premium advertising locations.

Client Relationship Management

• Build and nurture long-term relationships with key clients and decision-makers.
• Offer tailored OOH and digital signage solutions aligned with client marketing goals.
• Ensure exceptional customer experience to maximize satisfaction, loyalty, and retention.

Business Development & Partnerships

• Forge and manage strategic partnerships that enhance market positioning.
• Represent the company at industry events, exhibitions, and networking platforms.

Sales Team Leadership

• Lead, mentor, and manage a high-performing sales team with clear KPIs.
• Provide ongoing training on sales best practices, product innovation, and market trends.
• Foster a culture of accountability, collaboration, and performance excellence.

Performance Management & Reporting

• Achieve and exceed annual sales targets and revenue growth goals.
• Track, analyse, and report sales performance using CRM and analytics tools.
• Provide data-driven insights to optimize sales strategies and business forecasting.

Job Requirements

Qualification

Master’s or Bachelor’s degree in Business Administration, Marketing, or a related field. Relevant certification will be preferred.

Experience

• Minimum 10 years of B2B sales experience, including at least 5 years in a senior leadership role in signage, OOH advertising, or media industry.
• Demonstrated success in exceeding sales targets and driving business growth in UAE/GCC markets.
• Expertise in client relationship management, consultative/solution-based selling, and market expansion.

Technical Proficiency

• Strong command of CRM platforms (Salesforce, Zoho, HubSpot, or equivalent).
• Skilled in sales performance tracking, pipeline management, and analytics.
• Familiarity with digital tools and programmatic OOH advertising solutions (advantageous).

Leadership & Soft Skills

• Strong business acumen with a strategic mindset.
• Excellent communication, negotiation, and presentation skills.
• Ability to inspire and lead diverse sales teams in a competitive market.
• Ability to thrive in fast-paced, multicultural environments.