Sales Executive

Mikhman Produce; Dubai; On-site; AED 67,000 - 112,000; Full time

Benefits offered by this job

Sales bonus

Client incentives

Profit sharing

Growth incentives

Job summary

Mikhman Produce in Dubai, UAE, is seeking a driven Sales Executive to grow our fresh produce portfolio across HORECA, retail, e-commerce and wholesale channels. You will visit customers, build lasting relationships, identify opportunities, close sales, and manage accounts with discipline and professionalism.

The ideal candidate has strong sales acumen, UAE market knowledge, and excellent communication skills in English.

Qualifications

• Minimum 3 years of sales experience in fresh produce, FMCG or HORECA sectors.
• Existing UAE market relationships are advantageous.
• Strong communication, negotiation and follow-up skills.
• Ability to manage targets, forecasts and weekly reporting.
• English communication required; other languages advantageous.

Responsibilities

• Develop and manage customer accounts across HORECA, retail, e-commerce, wholesale and fresh produce channels.
• Identify and acquire new UAE-based customers.
• Build relationships with chefs, procurement teams, retailers and distributors.
• Manage inquiries, price discussions, orders, follow-ups and deliveries.
• Prepare weekly sales forecasts and maintain sales pipeline.
• Coordinate with operations, quality, logistics and finance to fulfill requirements.
• Support collections in coordination with Finance.
• Track feedback, complaints, and market opportunities.
• Protect pricing discipline and payment terms.
• Contribute to long-term sales strategy.

Skills

Sales experience

UAE market knowledge

English communication

Negotiation

Relationship building

Accounts management

Visiting customers

Job description

We're Hiring: Sales Executive - Fresh Produce, HORECA & Retail

About Mikhman Produce Mikhman Produce is a Dubai-based fresh produce company focused on sourcing, ripening, distributing, and supplying quality fresh produce across the UAE market. We serve customers across retail, e-commerce, wholesale, foodservice, and HORECA channels, with a strong current focus on green avocados, ripe avocado programmes, and value-added avocado products. We are part of a wider African avocado value chain that connects farmer networks, export processing, UAE import compliance, ripening, distribution, and customer feedback. Our work is built around quality, traceability, compliance, consistency, and long-term customer partnerships.

Our Story

Mikhman was built on a simple belief: African avocados can perform at a high global standard when they are managed through a disciplined technical value chain. We are not simply buying and selling fruit. We work to control product quality from source to customer, protect customer margins, reduce waste, and build trustworthy supply programmes. Our growth is quality-led and demand-driven. We believe the best fresh produce businesses are built through consistency, product knowledge, operational discipline, and long-term relationships rather than one-off transactions.

Our Culture and Working Environment

Mikhman is a hands-on, fast-moving, and practical working environment. We value people who take ownership, communicate clearly, follow through, care about the quality of the product, and understand that customer trust is built through consistency. Our team works closely across sales, operations, quality, logistics, and finance. The right person must be comfortable working with targets, weekly reporting, customer visits, product feedback, and fast-moving market conditions.

• Quality and attention to detail in every customer interaction and product decision.
• Honesty and accountability in communication, reporting, and follow-up.
• Customer trust built through reliability, responsiveness, and product consistency.
• Teamwork across sales, quality, operations, logistics, and finance.
• Discipline in forecasting, pipeline management, pricing, collections support, and execution.
• Growth mindset with a willingness to learn, improve, and help build the company.

About the Role

We are looking for a driven and commercially minded Sales Executive to help grow our customer base across HORECA, retail, e-commerce, wholesale, and fresh produce channels. This is a hands-on growth role for someone who enjoys visiting customers, building relationships, identifying opportunities, closing sales, and managing accounts with discipline and professionalism. The ideal candidate should be more than an order taker. We are looking for a relationship builder and business developer who can understand customer needs, protect product value, and build a serious fresh produce sales portfolio in the UAE market.

Key Responsibilities

• Develop and manage customer accounts across HORECA, retail, e-commerce, wholesale, and fresh produce channels.
• Identify, approach, and acquire new customers in the UAE market.
• Build strong relationships with chefs, procurement teams, retailers, distributors, foodservice operators, and fresh produce buyers.
• Manage customer enquiries, pricing discussions, order follow-ups, LPO follow-ups, delivery requirements, and regular account communication.
• Prepare weekly sales forecasts by customer, product, and expected volume.
• Maintain a clear sales pipeline and submit regular sales updates to management.
• Coordinate with Operations, Quality, Logistics, and Finance to ensure customer requirements are properly fulfilled.
• Support collection follow-ups in coordination with Finance, while maintaining professional customer relationships.
• Track customer complaints, lost sales, customer feedback, competitor activity, and market opportunities.
• Protect pricing discipline and payment terms in line with company policy.
• Contribute to the development of the company's long-term sales strategy and future sales growth structure.

Required Experience and Skills

• Minimum 3 years of sales experience, preferably in fresh produce, FMCG, foodservice, HORECA, retail, wholesale, or distribution.
• Existing relationships in the UAE foodservice, hotel, restaurant, catering, retail, or wholesale produce market will be an advantage.
• Proven ability to manage customer relationships and grow accounts.
• Strong communication, negotiation, and follow-up skills.
• Comfortable working with sales targets, forecasts, pipeline updates, and weekly reporting.
• UAE market knowledge preferred.
• UAE driving experience will be an advantage.
• English communication required; additional languages will be an advantage.
• Must be disciplined, self-driven, honest, accountable, and comfortable working in a fast-moving environment.

The Person We Are Looking For

• commercially minded and target-driven;
• customer-focused and relationship-oriented;
• disciplined with follow-ups and reporting;
• confident visiting customers and developing new accounts;
• able to understand product quality and customer expectations;
• comfortable coordinating with operations, quality, logistics, and finance;
• resilient under pressure and mature in communication;
• hungry to grow with the company.

Compensation and Growth

• Monthly salary: AED 6,000 - AED 10,000, depending on experience.
• Monthly sales performance bonus.
• Client acquisition incentives.
• Profit-sharing opportunity on new business developed.
• Long-term growth incentives may be considered for exceptional performance, loyalty, and measurable contribution.

Location: Dubai, UAE

Performance Expectations

• new customers acquired;
• active customers retained;
• repeat sales and portfolio growth;
• sales volume and profitable sales growth;
• customer visit activity;
• forecast accuracy;
• customer feedback and complaint follow-up;
• payment discipline and collection support;
• quality of weekly pipeline and sales reporting.