Sales Manager - HORECA

SARA TECHNICAL SERVICES; United Arab Emirates; On-site; AED 240,000 - 360,000; Full time

Job summary

SARA Group is seeking a driven Sales Manager HORECA to lead field sales across the UAE, building strong partnerships with hotels, resorts, restaurants and catering businesses. You will develop plans, manage quotes, and close orders while expanding the premium HORECA portfolio.

Ideal candidates have 3–5 years of outdoor sales experience in the UAE, strong relationships in the HORECA sector, and a proven track record of achieving targets.

Qualifications

• Bachelor's degree or equivalent required.
• 3–5 years of outdoor sales experience in UAE HORECA preferred.
• Strong knowledge of UAE HORECA market and customers.

Responsibilities

• Develop and execute daily field-sales plans across UAE HORECA customers.
• Identify prospects and acquire new customers in hotels, resorts, restaurants, and catering companies.
• Conduct customer visits, presentations, product demonstrations and meetings to generate opportunities.
• Build relationships with purchasing/F&B managers and other decision-makers.
• Manage the full sales cycle from prospecting to order closure and payments.
• Grow existing accounts through cross-selling and up-selling.
• Maintain a robust sales pipeline and monitor market trends.

Skills

Results Orientation

Business Development

Relationship Building

Commercial Awareness

Communication & Negotiation

Customer Focus

Resilience & Ownership

Organization

Education

Bachelor's degree

Job description

div Genuine is the way div div div div At SARA Group we believe that being genuine and authentic is a fast track to success Candid communication and genuine behaviors help build deeper connections leading to more productive collaboration ideation and growth Never afraid of change always moving and improving it is by being the truest and best version of ourselves that we build towards great accomplishments and results So at SARA we keep it real we support each other and we move together to achieve big things div div The Sales Manager HORECA position is part of our HORECA business a key segment within SARA Group focused on building strong customer partnerships growing sales and delivering premium products and solutions to hospitality and food service businesses across the UAE

What You ll Do

• Develop and execute structured daily field-sales plans covering HORECA customers across the UAE
• Identify prospect and acquire new customers across hotels resorts restaurants caf s catering companies hospitality groups and other relevant businesses
• Conduct regular customer visits presentations product demonstrations and business meetings to identify and develop sales opportunities
• Build and maintain strong relationships with purchasing managers F amp B managers chefs owners and key decision-makers
• Understand customer requirements and recommend suitable products and solutions that meet their business needs
• Prepare quotations negotiate commercial terms and follow up with customers through to successful order closure
• Manage the complete sales cycle from prospecting and initial engagement through order placement fulfilment and payment collection
• Grow existing accounts through cross-selling upselling and introducing new products and solutions
• Develop and maintain a strong sales pipeline ensuring opportunities are actively followed up and converted
• Monitor competitor activities market trends pricing and customer requirements to identify new business opportunities
• Maintain accurate and up-to-date customer records sales activities opportunities and pipeline information
• Follow up on outstanding quotations orders and customer payments to support healthy business performance
• Collaborate closely with Sales Warehouse Logistics Finance and other internal teams to ensure smooth order fulfilment and customer service
• Achieve agreed monthly quarterly and annual sales and revenue targets
• Prepare regular sales reports covering customer visits new business opportunities sales performance pipeline development and market activity
• Represent SARA Group at relevant exhibitions trade shows networking events and industry activities when required

What You Should Bring

• Results Orientation You are highly target-driven commercially focused and motivated by achieving and exceeding sales objectives
• Business Development You proactively identify new opportunities build a strong pipeline and convert prospects into long-term customers
• Relationship Building You build trusted relationships with customers and key decision-makers and understand how to turn relationships into sustainable business
• Commercial Awareness You understand market dynamics customer needs pricing competition and the commercial drivers of the HORECA sector
• Communication amp Negotiation You communicate confidently and professionally and can influence negotiate and present solutions effectively
• Customer Focus You are committed to delivering exceptional service and creating long-term customer partnerships
• Resilience amp Ownership You are comfortable working independently in the field handling rejection solving challenges and taking ownership of your results
• Organization You manage a large territory customer portfolio sales pipeline and follow-ups with discipline and attention to detail

What We re Looking For

• Bachelor s degree BA BS from a reputable institution
• 3 5 years of proven outdoor sales experience in the UAE preferably within HORECA hospitality F amp B tableware hotel supplies FMCG or related industries
• Strong existing relationships and contacts within the UAE HORECA sector will be a significant advantage
• Proven track record of achieving sales targets and successfully acquiring new customers
• Strong knowledge of the UAE HORECA market and customer landscape
• Excellent communication negotiation presentation and customer relationship management skills
• Self-motivated energetic and comfortable working independently across the field
• Strong commercial awareness with the ability to identify and develop new business opportunities
• Good command of English Arabic is an advantage
• Valid UAE driving license
• Willingness to travel extensively across the UAE for customer visits and business development activities