Sales Executive

Arada; Dubai; On-site; AED 100,000 - 201,000; Full time

Job summary

Reformatory Lab is seeking a driven Sales Executive to support B2B and wholesale growth across Dubai's hospitality sector. You will build and manage client relationships with HORECA accounts, support the sales pipeline, and contribute to hitting team targets.

The role requires a Bachelor's degree, hospitality background preferred, strong negotiation and field sales skills, and a valid UAE driver's license. You will conduct site visits, manage accounts, and coordinate with operations to ensure

Qualifications

• Bachelor's degree or equivalent.
• Background in hospitality preferred.
• Experience in B2B/wholesale sales.

Responsibilities

• Support and manage the B2B/wholesale sales pipeline across hotels, restaurants, cafés, and other HORECA accounts.
• Identify new business leads and opportunities within the Dubai and UAE hospitality market.
• Build and maintain relationships with client contacts (F&B managers, procurement teams, restaurant/café operators).
• Assist in contract discussions, pricing proposals, and terms agreements, escalating to the Sales Manager as needed.
• Manage assigned accounts, ensuring client satisfaction and identifying opportunities for account growth.
• Conduct regular client visits and site meetings across Dubai (own transport required).

Skills

B2B Sales

Negotiation

Relationship-building

Communication

Field sales

Education

Bachelor's degree or equivalent

Tools

CRM

Job description

Job Description:

PURPOSE OF THE ROLE

Reformatory Lab is looking for a driven Sales Executive to support B2B and wholesale growth across Dubai's hospitality sector. Working under the Sales Manager, you'll help build and manage client relationships across HORECA accounts, support the sales pipeline, and contribute to hitting team sales targets.

PRIMARY RESPONSIBILITIES

• Support and help manage the B2B/wholesale sales pipeline across hotels, restaurants, cafés, and other HORECA accounts
• Identify new business leads and opportunities within the Dubai and UAE hospitality market
• Build and maintain relationships with client contacts (F&B managers, procurement teams, restaurant/café operators)
• Assist in contract discussions, pricing proposals, and terms agreements, escalating to the Sales Manager as needed
• Manage assigned accounts, ensuring client satisfaction and identifying opportunities for account growth
• Conduct regular client visits and site meetings across Dubai (own transport required)
• Meet individual sales targets set by the Sales Manager
• Maintain accurate records of sales activity, client interactions, and pipeline status in the CRM
• Follow up on leads, quotations, and orders in a timely manner
• Support the Sales Manager with market research, competitor tracking, and reporting
• Represent Reformatory Lab at client meetings, industry events, and trade shows as needed
• Coordinate with operations/production teams to ensure smooth order fulfillment and delivery

Qualifications

• Bachelor’s degree or Equivalent

Experience

• Background in hospitality (F&B, hotel operations, catering, or related field) preferred
• Prior experience in B2B/wholesale sales, ideally within food & beverage or a related supply category
• Existing HORECA contacts/network in the UAE market is a plus
• Good negotiation and relationship-building skills

Skills And Competencies

• Target-driven with a strong work ethic and willingness to be out in the field
• Excellent communication, presentation, and relationship-building skills
• Self-motivated, target-driven, and comfortable working independently in the field
• Valid UAE driver's license required

Requirements: