Senior Sales Executive - HORECA

Al Islami Foods; Abu Dhabi; On-site; AED 80,000 - 120,000; Full time

Job summary

Al Islami Foods is seeking a Sales Executive to drive daily sales activities across assigned HoReCa accounts in Abu Dhabi. The ideal candidate will have 4–8 years of sales experience in the Horeca or foodservice industry, with strong communication and negotiation skills.

Responsibilities include maintaining relationships with chefs and managers, generating customer orders, and executing promotional initiatives. A bachelor's degree in business or related fields is preferred.

Qualifications

• 4–8 years of sales experience in the Horeca or related industry.
• Proven experience in sales, preferably within the Horeca or foodservice industry.
• 3–5 years of experience in FMCG or foodservice sales within the UAE market.

Responsibilities

• Execute daily sales activities across assigned HoReCa accounts.
• Maintain strong working relationships with chefs, purchasers, and operational contacts.
• Generate customer orders and ensure timely follow‑up on deliveries.

Skills

Communication skills

Negotiation skills

Sales experience in Horeca

Customer relationship management

Education

Bachelor’s degree in business, marketing, or hospitality management

Job description

Responsibilities

• Execute daily sales activities across assigned HoReCa accounts to achieve sales and distribution targets
• Maintain strong working relationships with chefs, purchasers, outlet managers, and operational contacts within assigned accounts
• Generate customer orders and ensure timely follow‑up on deliveries, stock availability, and customer requirements
• Ensure availability, visibility, and approved placement of Al Islami products within assigned customer locations
• Execute approved sampling activities, product presentations, and promotional initiatives at customer level
• Follow up on customer collections and support adherence to approved payment terms and company policies
• Monitor competitor activities, pricing, menu trends, and customer feedback within assigned accounts and provide regular market updates
• Coordinate with internal teams to resolve operational issues related to deliveries, orders, and customer service
• Conduct regular customer visits to monitor account performance, identify sales opportunities, and maintain service standards
• Prepare daily and monthly sales activity reports, customer updates, and market feedback for the HoReCa Manager
• Ensure compliance with company operational procedures, food safety requirements, and execution standards across assigned accounts

Qualifications

• Bachelor’s degree in business, marketing, hospitality management, or related field preferred
• 4–8 years of sales experience in the Horeca or related industry
• Proven experience in sales, preferably within the Horeca or foodservice industry
• Strong communication and negotiation skills
• 3–5 years of experience in FMCG or foodservice sales within the UAE market
• Experience in frozen food categories is preferred
• Experience handling HoReCa or foodservice customer accounts
• UAE HoReca market experience is preferred
• Valid UAE driving license is an advantage