Sales Executive - HoReCa

Niru; Dubai; On-site; AED 167,400 - 279,000; Full time

Benefits offered by this job

Competitive salary + commission structure

Monthly incentives

Company vehicle or allowance

Medical insurance and annual leave

Job summary

Niru is seeking a high-energy, relationship-driven HoReCa Salesman to expand its food-service customer base in Dubai. Candidates should possess 2–4 years of experience in customer acquisition within the HoReCa sector, strong FMCG sales background, and a valid UAE driving license. The position offers a competitive salary and commission structure, monthly incentives, a company vehicle or allowance, and medical benefits. Ideal candidates are motivated, organized, and have a deep understanding of Dubai’s HoReCa market.

Qualifications

• Minimum 2–4 years of proven experience in new customer acquisition within HoReCa in UAE.
• Demonstrated ability to consistently close new accounts.
• Valid UAE driving license is mandatory.

Responsibilities

• Cultivate and manage relationships with key decision-makers in HORECA establishments.
• Develop and implement strategic sales plans to achieve sales targets.
• Identify and pursue new business opportunities in the HORECA landscape.

Skills

Customer acquisition in HoReCa

FMCG sales experience

Negotiation skills

Relationship building

Job description

Location: Dubai, UAE

About the Role

We are seeking a high‑energy, relationship‑driven HoReCa Salesman to expand and manage our food‑service customer base across Dubai. The ideal candidate has strong existing relationships with chefs, purchasing managers, and decision-makers in hotels, restaurants, catering companies, bakeries, cafés, and institutional kitchens.

This role is for someone who thrives in a fast‑paced, quota‑driven sales environment, understands the dynamics of Dubai’s HoReCa sector, and can consistently deliver revenue growth.

Key Responsibilities

• Cultivate and manage relationships with key decision‑makers in HORECA establishments, including hotels, restaurants, and catering companies, driving business growth.
• Develop and implement strategic sales plans to achieve and exceed sales targets within the HORECA sector, focusing on market penetration and expansion.
• Identify and pursue new business opportunities by proactively prospecting and generating leads within the HORECA landscape, securing new accounts.
• Conduct product presentations, demonstrations, and tastings tailored to HORECA clients, effectively communicating product value and benefits.

Required Qualifications

• Minimum 2–4 years of proven experience in new customer acquisition within HoReCa – UAE
• Strong background in FMCG sales
• Demonstrated ability to consistently close new accounts
• Valid UAE driving license (mandatory)
• Excellent negotiation, communication, and relationship‑building skills
• Self‑motivated, field‑oriented, and target-driv
• Demonstrates a deep understanding of the HORECA market, including its dynamics, trends, and key players.

What We Offer

• Competitive salary + commission structure.
• Monthly incentives for target overachievement.
• Company vehicle or allowance.
• Medical insurance and annual leave as per UAE labour law.
• Career growth within a fast‑scaling FMCG distribution company.

Ideal Candidate Profile

• A hunter mentality with strong closing ability.
• Deep knowledge of Dubai’s HoReCa ecosystem and purchasing behaviour.
• Strong culinary understanding and ability to speak the chef’s language.
• Highly accountable, organized, and committed to customer success.