Sales Executive - HoReCa (Consumer).

Al Khayyat Investments (AKI); Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking Sales Executives to drive revenue in the hotel, restaurant, and café sectors in Dubai and Abu Dhabi. You will cultivate client relationships, conduct on-site product demonstrations of coffee machines and related equipment, and manage a growing HoReCa portfolio.

The role requires 3–4 years in HoReCa sales, strong negotiation and presentation skills, and a proven ability to meet targets. Local market knowledge and CRM proficiency are essential for success.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 3–4 years of sales experience in HoReCa / Coffee & Coffee Equipment.
• Experience with premium coffee brands like Illy, Lavazza, Cage Vergano is a plus.
• Strong network with hotels procurement and F&B managers.
• Excellent communication, negotiation, and presentation skills.
• Solid understanding of HoReCa market dynamics.
• Ability to manage a sales pipeline and use CRM software.
• Proficient in Microsoft Office and ERP systems.

Responsibilities

• Achieve and exceed sales targets by developing and implementing sales strategies.
• Build and maintain relationships with new and existing clients.
• Identify new business opportunities and generate leads in HoReCa.
• Conduct product demonstrations and presentations on-site.
• Prepare proposals, negotiate pricing, and close deals.
• Stay updated on industry trends and product developments.
• Maintain sales records, use CRM tools, and provide forecasts.
• Represent the brand at trade shows and events.
• Collaborate with marketing and technical teams to ensure service quality.

Skills

Sales

Relationship management

Negotiation

Presentation

CRM

HoReCa market

Education

Bachelor's degree in Business/Marketing

Tools

CRM software

ERP systems

Job description

We require Sales Executives responsible for driving sales, managing client relationships, and achieving revenue targets within the hotel, restaurant, and café sectors. Sales professionals with natural flair and capability of developing new business, conducting product demonstrations, negotiating contracts, and providing excellent customer service and support. To succeed in this role, a deep understanding of the HORECA market is required coupled with the ability to manage a portfolio of existing accounts whilst expanding the client base.

Locations:

Dubai, Abu Dhabi

Key Responsibilities:

• Sales performance: Achieve and exceed sales targets by developing and implementing effective sales strategies.
• Client relationship management: Build and maintain strong relationships with new and existing clients, ensuring high levels of customer satisfaction.
• Business development: Identify new business opportunities and generate leads within the HoReCa sector.
• Product demonstrations and presentations: Conduct on-site visits to showcase product features and benefits of coffee machines and related equipment.
• Negotiation and closing: Prepare sales proposals, negotiate pricing, and close deals to meet or exceed sales targets.
• Market expertise: Stay updated on industry trends, competitor activities, and new product developments.
• Reporting and administration: Maintain accurate sales records, use CRM tools, and provide timely sales reports and forecasts to management.
• Event participation: Represent the brand professionally at trade shows, exhibitions, and other industry events.
• Collaboration: Work with internal teams, such as marketing and technical support, to ensure customer satisfaction and effective after-sales service.

Experience, Qualifications and Skills:

• Bachelor's degree in Business, Marketing, or a related field is often preferred.
• 3-4 years of experience in sales, preferably within the HORECA industry / Coffee & Coffee Equipment.
• Should have work experience in premium coffee brands / Illy, Lavazza, Cage Vergano/ or well-known Italian brands.
• Well connected with the network of hotels chains procurement and Food Beverage Managers.
• Excellent communication, negotiation, and presentation skills.
• Strong understanding of the HoReCa market and industry dynamics.
• Ability to manage a sales pipeline and use CRM software.
• Demonstrated ability to achieve sales targets.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and ERP systems.