Sales Executive

Primal Fitness Sports Events; Abu Dhabi; On-site; AED 150,000 - 220,000; Full time

Job summary

Primal Fitness & Sports in Abu Dhabi is seeking a Sales Executive. This full-time, on-site role focuses on driving revenue growth across sports events, corporate programs, and facility management services.

You will identify new business opportunities, qualify leads, manage a sales pipeline, and conduct client meetings and presentations to win contracts. You will prepare proposals, negotiate terms, and coordinate with operations and event teams to ensure smooth delivery.

Qualifications

• Bachelor’s degree in Business, Marketing, Sports Management, or a related field, or equivalent experience.
• Fluency in English; Arabic language skills are a plus.

Responsibilities

• Identify and qualify new business opportunities within sports events, corporate programs, and facility management services.
• Manage a sales pipeline, conduct client meetings and presentations.
• Prepare proposals, negotiate contracts, and coordinate with operations and event teams to ensure smooth delivery of confirmed projects.
• Maintain relationships with existing clients and support marketing initiatives.
• Attend relevant industry events and provide sales reporting and forecasts.

Skills

Business development

Lead generation

Client relationship management

Sales pipeline management

Proposal development

Negotiation

Presentations

Multicultural communication

Education

Bachelor's degree in Business, Marketing, Sports Management, or a related field, or equivalent experience

Tools

CRM tools

Office software

Job description

Company Description

Primal Fitness & Sports is an Abu Dhabi-based company specializing in sports event management, corporate events, fitness and wellness programs, and sports facility management. The team designs and delivers sports tournaments, employee engagement activities, team building events, family days, and community experiences that bring people together. Services span end-to-end event delivery, including planning, participant registration, branding, production, on-site operations, and venue management. Primal Fitness & Sports partners with government entities, corporate organizations, schools, and communities to promote active lifestyles and stronger connections. To learn more about their work and collaborations, visit www.primalfitness.ae.

Role Description

The Sales Executive is a full-time, on-site role based in Abu Dhabi, responsible for driving revenue growth across sports events, corporate programs, and facility management services. Day-to-day responsibilities include identifying and qualifying new business opportunities, managing a sales pipeline, and conducting client meetings and presentations. The role involves preparing proposals, negotiating contracts, and coordinating with operations and event teams to ensure smooth delivery of confirmed projects. The Sales Executive will maintain strong relationships with existing clients, support marketing initiatives, attend relevant industry events, and provide regular sales reporting and forecasts to management. This position requires a proactive approach to business development and a strong interest in sports, fitness, and corporate wellness solutions.

Qualifications

• Strong skills in business development, lead generation, and client relationship management.
• Experience in sales planning, opportunity qualification, and pipeline management.
• Ability to prepare clear proposals, negotiate commercial terms, and close deals effectively.
• Background in sports events, corporate events, fitness, wellness, or hospitality is highly advantageous.
• Excellent communication, presentation, and interpersonal skills in a multicultural environment.
• Strong organizational and time-management abilities, with attention to detail and follow-through.
• Comfort with using CRM tools and basic office software (e.g., spreadsheets, presentations, email).
• Bachelor’s degree in Business, Marketing, Sports Management, or a related field, or equivalent experience.
• Ability to work on-site in Abu Dhabi and attend client meetings, events, and activations as required.
• Fluency in English; Arabic language skills are a plus.