Sales Engineer - Building Management System (BMS)

Sentrol Automation LLC; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Sentrol Automation LLC in the UAE is seeking a Sales Engineer to drive growth in HVAC automation and building management solutions. You will blend technical sales with lead generation, manage consultants and contractors, and oversee the full sales lifecycle from prospecting to close and ongoing account development.

The role demands strong engineering understanding and commercial acumen, travel across the UAE, proactive client meetings, product demos, and collaboration with engineering and

Qualifications

• Bachelor’s degree in mechanical, electrical, electronics, instrumentation, or automation.
• 3-5 years in HVAC automation, BMS, or building technologies in UAE/GCC.
• Proven track record in technical sales or pre-sales.
• Strong exposure to HVAC systems, controls, sensors, actuators, PLCs, and BMS architecture.
• Excellent communication, presentation, and negotiation skills.
• Valid UAE driving license preferred; willingness to travel.

Responsibilities

• Lead generation and market development across UAE markets.
• Present and promote HVAC automation solutions; prepare techno-commercial proposals.
• Nurture leads; cross-sell and upsell.
• Meet clients; conduct site visits; travel within UAE.
• Attend industry events and network for leads.
• Maintain CRM records; submit reports and forecasts.
• Coordinate post‑sales handover; support customers during execution.

Skills

Communication skills

Presentation skills

Negotiation skills

Relationship building

Travel readiness

Self-driven

Education

Bachelor’s degree in Mechanical Engineering

Bachelor’s degree in Electrical Engineering

Bachelor’s degree in Electronics

Bachelor’s degree in Instrumentation

Bachelor’s degree in Automation

Tools

MS Office

CRM tools

Job description

Role Overview:

The Sales Engineer will drive business growth for HVAC automation and building management solutions across the UAE market. The role combines technical sales, lead generation, relationship management, and post-sales coordination, with strong exposure to consultants, contractors, developers, and end clients. This position requires a blend of engineering understanding and commercial acumen, with the ability to manage the complete sales lifecycle—from prospecting to closure and ongoing account development.

Key Responsibilities

• 1. Lead Generation & Market Development: Proactively generate leads through cold calls, site visits, references, networking, and market mapping. Identify new business opportunities in commercial, residential, hospitality, healthcare, industrial, and infrastructure projects. Build and maintain a strong pipeline of prospective clients, including MEP consultants, HVAC contractors, system integrators, facility managers, developers, and end users. Track upcoming projects through tender portals, consultant interactions, and industry intelligence.
• 2. Sales Execution & Deal Closure: Present and promote HVAC automation solutions, including controllers, sensors, actuators, VFD integration, and BMS interfaces. Understand client requirements and propose technically sound and commercially viable solutions. Prepare and submit techno-commercial proposals, BOQs, estimations, and quotations. Negotiate pricing, scope, and timelines to successfully close deals while protecting margins. Achieve assigned monthly, quarterly, and annual sales targets.
• 3. Lead Nurturing, Cross‑Selling & Upselling: Systematically nurture warm leads through regular follow‑ups and value‑based conversations. Identify opportunities to cross‑sell and up‑sell additional automation products, software, services, AMC, retrofitting, or system upgrades. Build long‑term relationships to encourage repeat business and referrals.
• 4. Client Meetings, Site Visits & Travel: Conduct client meetings, product presentations, demos, and technical discussions. Perform regular site visits for project assessment, coordination, and relationship strengthening. Travel across UAE (and occasionally GCC, if required) to support business development and project execution. Represent the company professionally during all external interactions.
• 5. Industry Events, Expos & Networking Attend HVAC, construction, automation, and energy‑related expos, trade fairs, and industry events. Actively network to generate leads and increase brand visibility for Sentrol Automations. Follow up on all event‑generated leads with structured nurturing plans.
• 6. Reporting & CRM Management Maintain accurate records of leads, opportunities, meetings, proposals, and closures in CRM or reporting tools. Submit weekly and monthly sales reports, pipeline status, forecasts, and activity summaries. Track conversion ratios, sales cycle timelines, and key performance metrics.
• 7. Post‑Sales Coordination & Support Act as a bridge between sales, engineering, projects, and service teams to ensure smooth handover after order confirmation. Support clients during execution by coordinating on documentation, approvals, and clarifications. Assist in resolving post‑sales issues to ensure customer satisfaction and long‑term retention. Identify opportunities for service contracts, upgrades, and future phases.

Desired Candidate Profile

Desired Candidate Profile: Educational Qualification: Bachelor’s degree in mechanical engineering, Electrical Engineering, Electronics, Instrumentation, or Automation.

Experience: 3-5 years of experience in HVAC automation, BMS, or building technologies within the UAE or GCC market. Proven track record in technical sales or pre‑sales roles. Strong exposure to HVAC systems, controls, sensors, actuators, PLCs, and BMS architecture.

Key Skills & Competencies: Strong understanding of HVAC systems and automation concepts. Excellent communication, presentation, and negotiation skills. Ability to balance technical depth with commercial outcomes. Proficiency in MS Office, CRM tools, and basic estimation techniques. Self‑driven, result‑oriented, and comfortable working independently in a field role. Strong relationship‑building and stakeholder management capabilities. Additional Requirements Valid UAE driving license preferred. Willingness to travel as and when required. Ability to work in a fast‑paced, target‑driven environment. Professional appearance and strong business ethics.

Performance Metrics (KPIs) Lead generation volume and quality Conversion rate from lead to order Revenue and margin achievement Cross‑sell / up‑sell contribution Client retention and repeat business Accuracy and consistency of reporting.

Desired Candidate Profile

Electrical / Electronics/ BSc Diploma / Degree holders with 1-2 years sales experience and GCC Driving License.