Performance Marketing Specialist

Al Marwan Group; Sharjah; On-site; AED 167,000 - 246,000; Full time

Job summary

Al Marwan Group is seeking a hands-on Performance Marketing Specialist to own day‑to‑day lead‑generation campaigns across multiple divisions and markets. You will manage budgets, launch tests, optimize based on data, and ensure reliable CRM integration and conversion tracking.

The role requires 3–4 years of hands-on experience in performance marketing, with strong Google Ads and Meta Ads Manager skills, and fluency in Arabic and English for creative and copy tasks.

Qualifications

• 3–4 years of hands‑on performance marketing and lead generation experience.
• Proven experience running B2B campaigns and optimizing for qualified leads.
• Strong experience with Google Ads, Meta Ads Manager and campaign analytics.
• Experience managing campaigns across multiple markets, products or divisions.
• Proven ownership of media budgets and performance targets.
• Experience evaluating lead quality using CRM data and campaign metrics.
• Strong knowledge of conversion tracking, attribution, pixels, UTMs and Google Tag Manager.
• Up‑to‑date understanding of AI in campaign delivery and optimization.
• Fluency in Arabic and English, with strong copywriting and communication skills.

Responsibilities

• Own paid media budgets and lead‑generation performance across divisions and markets.
• Plan, launch and optimize campaigns across Google Ads, Meta Ads and other channels.
• Adapt strategies, audiences and messaging for different products and markets.
• Monitor lead quality through the CRM and optimize for qualified leads.
• Test audiences, offers, creative, copy and landing pages for conversions.
• Collaborate with developers to improve landing-page performance.
• Ensure accurate conversion tracking, attribution and CRM data.
• Conduct regular search‑term reviews and manage negative keywords.
• Write and adapt ad copy in Arabic and English for each market.
• Report on performance, budget pacing and actionable insights.
• Apply AI capabilities to improve targeting, bidding and automation.

Skills

Performance marketing

Lead generation

Campaign analytics

B2B campaigns

Budget management

CRM data evaluation

Conversion tracking

AI-driven optimization

Arabic copywriting

English copywriting

Tools

Google Ads

Meta Ads Manager

Job description

Who we are

Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in Real Estate Development & Management, Hospitality, General Contracting and Heavy Machinery rental and sales of brand new and used equipment for the Construction, Mining, Oil and Gas industries.

The ideal candidate

The ideal candidate is a hands‑on performance marketer passionate about lead generation, accurate measurement and continuous optimization.

You will own the day‑to‑day execution of paid lead‑generation campaigns across multiple Al Marwan business divisions and markets—from budget management and campaign launches to testing, tracking and reporting.

To succeed in this role, you will be a proactive self‑starter with strong commercial judgment, relevant experience and a high level of ownership.

As a Performance Marketing Specialist, you’ll be:

• Owning paid media budgets and lead‑generation performance across multiple business divisions and markets.
• Planning, launching and optimizing campaigns across Google Ads, Meta Ads and relevant emerging channels.
• Adapting campaign strategies, audiences and messaging to different divisions, products and market conditions.
• Monitoring lead quality through the CRM and optimizing for qualified leads
• Continuously testing audiences, offers, creative, copy and landing‑page journeys.
• Working closely with developers to test and optimize landing pages for better conversion performance.
• Ensuring conversion tracking, attribution and CRM data are accurate and reliable.
• Conducting regular search‑term reviews, maintaining negative keyword lists and identifying wasted spend.
• Writing and adapting advertising copy in Arabic and English for each market.
• Reporting on performance, insights, budget pacing and recommended actions.
• Applying new AI‑driven capabilities to improve targeting, bidding, creative testing, automation and decision‑making.

What you will bring

• 3–4 years of hands‑on experience managing performance marketing and lead‑generation campaigns.
• Proven experience running B2B campaigns and optimizing for qualified leads.
• Strong experience with Google Ads, Meta Ads Manager and campaign analytics.
• Experience managing campaigns across multiple markets, products or business divisions.
• Proven ownership of media budgets and performance targets.
• Experience evaluating lead quality using CRM data and campaign metrics.
• Strong knowledge of conversion tracking, attribution, pixels, UTMs and Google Tag Manager.
• An up‑to‑date understanding of how AI is changing campaign delivery, creative production and optimization.
• Fluency in Arabic and English, with strong copywriting and communication skills in both languages.
• Strong commercial judgment, attention to detail and a high level of ownership.