Multichannel Performance Marketer for B2B Lead Gen

Al Marwan Group; Sharjah; On-site; AED 167,000 - 246,000; Full time

Job summary

Al Marwan Group is seeking a hands-on Performance Marketing Specialist to own day‑to‑day lead‑generation campaigns across multiple divisions and markets. You will manage budgets, launch tests, optimize based on data, and ensure reliable CRM integration and conversion tracking.

The role requires 3–4 years of hands-on experience in performance marketing, with strong Google Ads and Meta Ads Manager skills, and fluency in Arabic and English for creative and copy tasks.

Qualifications

• 3–4 years of hands‑on performance marketing and lead generation experience.
• Proven experience running B2B campaigns and optimizing for qualified leads.
• Strong experience with Google Ads, Meta Ads Manager and campaign analytics.
• Experience managing campaigns across multiple markets, products or divisions.
• Proven ownership of media budgets and performance targets.
• Experience evaluating lead quality using CRM data and campaign metrics.
• Strong knowledge of conversion tracking, attribution, pixels, UTMs and Google Tag Manager.
• Up‑to‑date understanding of AI in campaign delivery and optimization.
• Fluency in Arabic and English, with strong copywriting and communication skills.

Responsibilities

• Own paid media budgets and lead‑generation performance across divisions and markets.
• Plan, launch and optimize campaigns across Google Ads, Meta Ads and other channels.
• Adapt strategies, audiences and messaging for different products and markets.
• Monitor lead quality through the CRM and optimize for qualified leads.
• Test audiences, offers, creative, copy and landing pages for conversions.
• Collaborate with developers to improve landing-page performance.
• Ensure accurate conversion tracking, attribution and CRM data.
• Conduct regular search‑term reviews and manage negative keywords.
• Write and adapt ad copy in Arabic and English for each market.
• Report on performance, budget pacing and actionable insights.
• Apply AI capabilities to improve targeting, bidding and automation.

Skills

Performance marketing

Lead generation

Campaign analytics

B2B campaigns

Budget management

CRM data evaluation

Conversion tracking

AI-driven optimization

Arabic copywriting

English copywriting

Tools

Google Ads

Meta Ads Manager

Job description

Al Marwan Group is seeking a hands-on Performance Marketing Specialist to own day‑to‑day lead‑generation campaigns across multiple divisions and markets. You will manage budgets, launch tests, optimize based on data, and ensure reliable CRM integration and conversion tracking.

The role requires 3–4 years of hands-on experience in performance marketing, with strong Google Ads and Meta Ads Manager skills, and fluency in Arabic and English for creative and copy tasks.