Performance Marketing Manager | Al-Futtaim Automotive | Dubai

Al Futtaim Private Company (LLC); Abu Dhabi; On-site; AED 300,000 - 480,000; Full time

Job summary

Al Futtaim Private Company (LLC) is seeking a seasoned Performance Marketing professional to craft and drive data-driven campaigns in the UAE. You will oversee paid media across search, social, video, and programmatic channels while optimizing conversions and lead generation.

Collaboration across marketing, sales, and agencies is essential. The role requires strong analytical skills, familiarity with GA4, GTM, and CRM systems, and the ability to translate data into actionable insights for

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related discipline.
• Minimum 5 years of performance marketing experience.
• Proven experience across paid media, lead generation, and campaign optimisation.
• Experience within automotive, retail, or e-commerce would be advantageous.
• Strong hands-on knowledge of digital advertising and analytics platforms.
• Experience managing multiple campaigns and stakeholders in a deadline-driven environment.
• Strong commercial thinking, analytical capability, curiosity, and attention to detail.

Responsibilities

• Develop performance marketing strategies and campaign plans aligned with commercial objectives.
• Plan, execute, and optimise paid search, social, video, programmatic, and other digital campaigns.
• Manage targeting, bidding, media mix, budget pacing, and platform performance.
• Drive qualified lead generation and improve lead-to-sale conversion across the customer journey.
• Optimise landing pages, forms, and digital journeys to improve conversion rates.
• Track campaign performance using GA4, GTM, platform pixels, UTM parameters, and CRM systems.
• Build dashboards and reports that translate campaign data into clear business insights and actions.
• Use approved AI-enabled marketing tools for audience insights, forecasting, optimisation, testing, and campaign recommendations.
• Manage media budgets and agency performance to maximise ROAS and return on marketing investment.
• Continuously test, learn, and identify opportunities to improve digital marketing performance.

Skills

Google Ads

Meta Ads Manager

GA4

GTM

Looker Studio

Power BI

Lead gen

CRM tracking

Marketing automation

Budget optimization

AI marketing tools

Analytical mindset

Stakeholder management

Data storytelling

Education

Bachelor's degree in Marketing

Tools

CRM systems

Job description

• Develop performance marketing strategies and campaign plans aligned with commercial objectives.
• Plan, execute, and optimise paid search, social, video, programmatic, and other digital campaigns.
• Manage targeting, bidding, media mix, budget pacing, and platform performance.
• Drive qualified lead generation and improve lead-to-sale conversion across the customer journey.
• Optimise landing pages, forms, and digital journeys to improve conversion rates.
• Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), platform pixels, UTM parameters, and CRM systems.
• Build dashboards and reports that translate campaign data into clear business insights and actions.
• Use approved AI-enabled marketing tools for audience insights, forecasting, optimisation, testing, and campaign recommendations.
• Manage media budgets and agency performance to maximise ROAS and return on marketing investment.
• Continuously test, learn, and identify opportunities to improve digital marketing performance.

Desired Candidate Profile

Required skills to be successful

• Strong knowledge of Google Ads and Meta Ads Manager.
• Hands-on experience with GA4 and Google Tag Manager.
• Experience with Looker Studio, Power BI, or similar reporting tools.
• Strong knowledge of lead generation and conversion-rate optimisation.
• Experience with CRM tracking, attribution, and marketing automation.
• Strong understanding of media and budget optimisation.
• Practical experience using AI-enabled marketing tools.
• Strong analytical and commercial mindset.
• Excellent stakeholder and agency management skills.
• Ability to clearly communicate data, insights, and recommendations to business stakeholders.

About the team

You will work in a fast-paced, commercially focused marketing environment, collaborating closely with Brand, CRM, Digital, Sales, Aftersales, Finance, Procurement, agencies, and technology partners.

The team is focused on delivering measurable growth while continuously improving customer journeys, marketing effectiveness, data quality, and digital capabilities.

What equips you for the role

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related discipline.
• Minimum 5 years of performance marketing experience.
• Proven experience across paid media, lead generation, campaign optimisation, and agency management.
• Experience within automotive, retail, or e-commerce would be advantageous.
• Strong hands-on knowledge of digital advertising and analytics platforms.
• Experience managing multiple campaigns and stakeholders in a deadline-driven environment.
• Strong commercial thinking, analytical capability, curiosity, and attention to detail.